A Beginner's Guide To Naming A Fashion Business

Last Updated: 

December 5, 2022

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One of the major goals of the fashion industry is to create distinctive styles and trends that'll captivate their audience and create a long-lasting impression on them. 

To do this, brands in the fashion industry think deeply about the designs they create as well as the quality of the materials they use. This goal of creating an attractive style now governs how fashion brands work and how they name their brands.

As a company that has contributed to the brand-naming success of more than 30,000 clients, we've discovered that a brand's name defines the past and future of any company while also setting the tone for its future progress. 

So, any entrepreneur who wants to come up with great names for brands must pick the perfect brand name for your fashion business, we're here to help.

Tips To Follow When Searching For The Perfect Fashion Brand Name

1. Understand Your Fashion Brand

The fashion industry is a broad one and in it lie different niches. Therefore, before jumping right into the niche of your choice, you need to conduct well-detailed research on that particular niche in order to discover important variables.

This research will help you learn and understand the different events that go in that niche; it'll also highlight the various places you need to go to acquire the best supplies. 

Also, conducting proper research will enable you to gain knowledge on how to handle the different logistics of your niche. Finally, you should also research the various errors and downsides of your niche to help you avoid them.

2. Define The Branding Elements Of Your Brand

Naming a Fashion Business
Courtesy: Pexels

There's no way a brand can achieve its desired success in the fashion industry if it lacks the necessary branding elements. Every brand owner needs to grasp the major elements of a brand and use these elements to build a competent brand identity and personality. 

These branding elements will help brands reach their full potential and help establish a positive impression on customers. These branding elements include:

  • Brand ideas: You need to define the fundamental principles of your brand
  • Tone: You have to define the manner you want customers to address your brand. You also want to decide how your brand approaches your customers be it in a catchy or pragmatic tone.
  • Values: What core values are being upheld by your brand?
  • Story: Do you have a backstory that customers can relate to?
  • Industry specifics: What values are you bringing to the fashion industry?
  • Benefits: You have to state what customers stand to gain by shopping with your fashion brand
  • Emotions: what emotions are you targeting from your audience?
  • Value Proposition: You have to define the reasons why customers should patronise your brand.

Great fashion brands like Louis Vuitton, Tiffany and Co., Chanel, and Levi's, all understood these branding elements, and hence why they're used as models for great fashion brand name ideas.

3. Sample Different Brand Name Ideas

After defining your branding elements, the next step is to use these elements to come up with a unique brand name. At this stage, you're to brainstorm different fashion brand name ideas. Be sure to give this process time because it's not the easiest task.

4. Trademark Your Brand Name

After brainstorming the perfect name, you should move on to getting that name trademarked to avoid future legal hiccups. You can't truly claim a brand name until it's been trademarked so seek legal assistance and get your brand name trademarked.

Keep Working On Your Brand's Reputation

If you're wondering why the big dogs of the fashion industry, such as Burberry and Fendi, are so successful, it's because they're devoted to developing the right strategies to help create a robust brand personality and image. So beyond the tips listed above, be sure to keep working on your brand's reputation for sustained success.

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.

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