December 11, 2023
Editorial Disclaimer
This content is published for general information and editorial purposes only. It does not constitute financial, investment, or legal advice, nor should it be relied upon as such. Any mention of companies, platforms, or services does not imply endorsement or recommendation. We are not affiliated with, nor do we accept responsibility for, any third-party entities referenced. Financial markets and company circumstances can change rapidly. Readers should perform their own independent research and seek professional advice before making any financial or investment decisions.
If you are going to be running a business website, you will need to come up with a solid content strategy. You will also need to come up with one if you are creating an ad campaign. The content that you put out, whether it is on your website, on social media, or elsewhere, makes a huge difference in how your potential customers perceive your brand.
You might hire the best digital marketing agency in Utah if you are based there and need some help with your content. You can also handle your content strategy on your own, but you’ll need to take some time to discuss your approach with all the most prominent company employees if you do.
Let’s run through a step-by-step guide to creating excellent content for your business.
First, you’ll want to determine what kinds of content you need. The categories might include landing pages and product pages on your website. You may also need content for your site’s blog. You might need to develop an FAQ section, an “About Us” section, and more.
You will need off-page content as well. That likely includes social media content you’ll post on the platforms on which you are active. You may need to come up with some guest blogs or content for an email marketing campaign.
Once you have determined what kinds of content you need, you must allocate which individuals or entities are going to create that content. If you’ve hired a marketing or content agency, speak to their representatives about what kinds of strategies you’re trying to employ. Make sure the right person or team has been assigned to each project.
Next, you will need to get more specific about what kinds of content you’ll want. If you have assigned a writer on your staff to create a landing page for your company website, for instance, they should know what kind of tone you’re trying to create and how the content should sound.
The same is true on your social media channels and elsewhere. The tone you’re going for should be consistent across the board. This helps establish your brand identity.
Next, come up with a timeline to follow for the content. That should include how long you have till your website goes live, when you want to start posting on social media, etc.
Finally, once the content has been created and edited, you can post it. You might take your website live at the same time you post some guest blogs and activate your social media channels. This should have the effect of a full-on marketing blitz. Your company is now open for business, and you have content in various places that represents your brand, statement, and mission.
The next step will be producing fresh content for all of these places periodically. This should continue for as long as your company exists.
A content strategy is your plan for creating and publishing content. It guides what you post on your website, social media, and other channels to shape how potential customers see your brand and to achieve your business goals.
Your strategy should cover a mix of content types to appeal to different parts of your audience. Consider including website landing pages, product descriptions, blog posts, an FAQ section, social media updates, and email marketing campaigns.
To maintain consistency, you should create clear guidelines that define your brand's voice, style, and messaging. Share these guidelines with everyone who creates content for you, whether they are in-house staff or an external agency.
No, a content strategy is not a one-off task. After the initial launch, you need to commit to producing fresh content regularly for all your platforms. This ongoing effort is vital for sustaining and growing your online presence.
While you can certainly handle your content strategy on your own, partnering with an expert can provide valuable insights. A business coach from a firm like Robin Waite Limited can help you define a clear and effective plan tailored to your specific goals.
