Are Blue Ticks on Social Media Really Worth It?

Last Updated: 

May 11, 2024

There are so many different social media platforms out there. From Instagram to Facebook and Twitter, there's a lot of opportunity for brands and businesses to connect with their audience. But how do you know which social media platform is best suited for your business? And more importantly, what should you do if someone asks for a blue tick? This article will help answer those questions and explain whether or not it makes sense to get verified on any given platform.

Key Takeaways on the Benefits of Blue Ticks

  1. Credibility: Blue ticks, also known as verification badges, are a symbol of authenticity and credibility on social media platforms.
  2. Get Noticed: Blue ticks can help users stand out from the crowd, increase visibility and attract new followers.
  3. Not a Guaranteed Success: Blue ticks are not a guarantee of success on social media, and users should focus on creating high-quality content and engaging with their audience to build a strong following.
  4. Lengthy Process: The process of obtaining a blue tick can be lengthy and difficult, requiring a significant amount of time and effort to prove one's identity and credibility to the social media platform.
  5. Check Monetisation: The benefits of having a blue tick can vary depending on the platform and the user's goals, but may include increased access to features and analytics, as well as the ability to monetise one's content more effectively.
  6. It’s not everything: It's important to remember that blue ticks are not the only measure of success on social media, and that building a strong and engaged following is ultimately more important for achieving long-term success.
  7. Check Your Priorities: Users should consider their own goals and priorities when deciding whether or not to pursue a blue tick, and should be prepared to invest time and effort in building their online presence regardless of whether or not they receive verification.
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There are so many different social media platforms out there.

There are so many different social media platforms out there, and it can be hard to know what ones are worth your time. But if you're looking to build your brand or reputation, social media is an excellent way to do so.

There are so many different social media platforms out there that it can be hard to know which one(s) are worth your time. Some businesses may prefer Instagram or Facebook over Twitter or Snapchat, depending on their target audience and industry. That said, here's how we think blue ticks should be used when building a following across multiple platforms:

The definition of blue-tick verification

A blue tick is a check mark that appears next to a verified user's name or profile picture on social media. It's an indication that the user is who they say they are, meaning that you can trust what they share on the platform.

The blue tick was originally used by Twitter to verify the identities of public figures and other influential people so that their followers know who they're following (and not being fooled by imposters). The idea behind it was simple: if someone with millions of followers has one attached to their name, it will boost engagement within those communities--and make those individuals more valuable advertisers.

Nowadays, however, many companies offer paid verification services for brands and influencers looking for credibility in today's crowded space; this often involves submitting documents such as passports or driver's licences so as not just show what name is associated with each social media account but also prove its owner lives where he claims he does (or at least somewhere near there).

Who's been verified?

While you might assume that only celebrities and politicians have blue ticks, the truth is that there are many social media influencers who have verified accounts. In fact, some brands even offer verification as part of their paid services.

While having a blue tick may not be essential for every business or personal brand on social media, it can certainly help them stand out from the crowd and boost credibility.

Why does it matter if you're verified or not?

Verification is a sign of authenticity, which is especially important when you're building your reputation. It's also a way to connect with the right people and build trust with your audience.

Verified accounts are given special privileges on social media platforms like Twitter and Instagram, such as being able to tweet at celebrities or post photos without having them removed by moderators (known as "shadowbanning"). That means if someone wants to reach out to one of their favourite celebrities or brands through Twitter or Instagram, having a verified account will make it easier for them to do so, and that could mean more followers!

The risks of trying to get blue ticks

There are a number of risks associated with trying to get blue ticks. First, they're not a guarantee of success. In fact, if you focus too much on getting them and not enough on making your content as good as possible, it could backfire in the long run.

Second, getting blue ticks can be a distraction from doing what matters most: creating great content that people will love reading or watching (and sharing).

Thirdly, and perhaps most importantly, blue ticks can lead to stress and anxiety over whether your posts will ever earn that coveted symbol? And if so when? This can make it hard for you stay focused on what matters most: creating engaging content for your audience!

If you need to be verified, don't give up.

If you're struggling with the thought of getting verified on social media, don't worry! You're not alone. Many people face the same challenges as you do and struggle with how to get their accounts verified by social media platforms like Twitter or Instagram. It's important that we look at this issue from two different perspectives: what is a blue tick and why does it matter?

What makes the most sense for your business or personal brand?

The first thing you need to know is that what works for one business may not work for another. For example, if your software development company has a large following and you have a strong customer base that would be motivated by the blue tick, then it might be beneficial for you to get one. If you don't have many followers or customers and aren't looking to expand your reach, then it's probably not worth it at all.

You also need to consider how people will react if they see your profile without one of these little blue dots next to it on Instagram or Twitter, is there any reason why someone should care? If so (and only if), then go ahead and get yourself some validation!

Should I even have a social media presence?

The first question to ask yourself is whether you want a social media presence at all. If the answer is yes, then the next question is what kinds of platforms you should use and how much time and energy should be invested in them.

Social media can be a great way to get your message out there, connect with your audience and build relationships with potential customers by providing customer service through these platforms (for example: responding promptly when someone posts their question). 

Social media also provides an excellent opportunity for companies who offer products or services that need feedback from consumers (for example: restaurants looking for feedback on food quality). It's also very useful as part of market research since many people share information about themselves freely on sites like Facebook or Twitter which helps marketers understand what consumers want from brands/products/services etcetera).

If you're going to be using social media, it's important to know what kind of blue ticks can be valuable for your business and which ones might not be worth it.

If you're going to be using social media, it's important to know what kind of blue ticks can be valuable for your business and which ones might not be worth it.

Blue ticks are more valuable for some businesses than others. If you have a small following and don't want to spend money on advertising or marketing, then getting a blue tick may not help as much as it would if you were already successful and well-established. On the other hand, if your brand has a lot of followers already and/or wants people in general, not just its own followers, to take them seriously, then getting one could be helpful in establishing credibility with potential customers who visit their page after seeing the verified mark next to their name or username

Knowing how much your audience likes or dislikes something will help you as you build your brand.

You may be wondering why you should care about what your audience thinks. Well, knowing how much your audience likes or dislikes something will help you as you build your brand.

  • Knowing how much your audience likes or dislikes something will help you as you build your brand. By understanding what content they prefer, what kind of tone they respond to and which topics resonate with them most, it's easier for a business owner to create better content that has a higher chance of being shared on social media (and thus driving more traffic).
  • It also allows businesses to learn about their target market better, so if there's something missing from their marketing strategy (like a product feature), then the company can easily make adjustments based on this information without having any doubt about whether those changes would work out well in practice!

FAQs on Getting the Verified Badge on Social Media

There's been a lot of talk about the verified badge on Twitter, and brands and influencers have been flocking to get it on other social media platforms. So which ones are worth getting verified? And what exactly is the appeal of having that little blue tick anyway? We'll answer all these questions here so you know when it's right to ask for a verified badge!

Should I pay for the blue tick?

Obviously, it's up to you whether or not the blue tick is worth it. If you have a large audience and are looking for more engagement on your posts, then it may be worth the cost. On the other hand, if your audience is small or niche-focused and the blue tick won't benefit them in any way, or worse yet, if they don't even know what a blue tick is, then maybe hold off on paying for one until further down the line when things pick up.

As with most things in life: It depends!

How do I build my social media reputation?

Now that you've got a handle on the basics, here are some tips for building a reputation on social media:

  • Create an online presence for your business. It's important that people can find out about you and what you do, so having at least one social media account is essential. If possible, create accounts across all major platforms (Facebook, Twitter, Instagram) and make sure they're branded with similar branding elements so that potential clients don't get confused when looking at them.
  • Publish content regularly on your blog or website, ideally once per week or more often, and share those posts across all of your available channels to ensure they reach as many potential customers as possible! If someone sees something interesting on Facebook or LinkedIn (or wherever), there should be links back where they can learn more about it from another source like an article or video clip from YouTube channel/blog post/etcetera...

How to create an effective content marketing plan?

  • Make sure you have a clear goal.
  • Do your research.
  • Use a content calendar and schedule to keep track of what you're posting, when and where it will go live, and how long it will be up for. The more organised you are with this process, the better off your overall strategy will be in terms of consistency and effectiveness.
  • Create an effective content brief by determining what type(s) of posts will work best for your business or brand based on its niche industry or target audience (e.g., millennials vs baby boomers). Think about what kind of messages resonate most strongly with those groups so that when someone sees one of these posts on their feed they'll know immediately why it was published, and whether or not they should click through! Once established as part of an overall plan for success then all bets are off...

Is paying for ads on social media worth it?

Social media advertising is a great way to reach your target audience. It allows you to build your brand and grow your business, but it all depends on how much money you have to spend on ads. There are different types of ads that can be run on social media platforms, including:

  • Promoted Posts - these are posts that appear at the top of people's feeds as they scroll through their timelines. They're usually highlighted in some way (for example, with a blue checkmark), so it's easy for users to see which posts were paid for by brands or businesses. You can also choose how long the promoted post will appear in each person's feed before disappearing from view altogether, this ensures that only relevant content gets seen by consumers who may otherwise be overwhelmed by too many advertisements in one sitting!
  • Organic Reach Boosts - this type was invented by Facebook when they noticed some users were complaining about seeing too many ads in their newsfeeds instead of actual updates from friends/family members whom they follow closely online every day via social media platforms like Twitter (@) or Instagram (#). By using these organic reach boosts, which include things like boosting one particular tweet out into its own column above other tweets sent out recently, you'll get more eyeballs onto whatever message(s) might otherwise have gotten lost amongst hundreds upon hundreds worth


If you're going to use social media, it's important to know what kind of blue ticks can be valuable for your business and which ones might not be worth it. If you're building an online presence for yourself or your brand, then having a verified account is probably something worth considering. However, if all you want is more followers or likes on Instagram then there are cheaper ways to do that than paying thousands of dollars just for verification!

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