In today’s world, online shopping is a go to-choice for many customers, even a necessity at times. They expect an effortless shopping experience, fast delivery and an easy checkout. However, did you know that patrons also appreciate convenient and appealing online order packaging? A pleasant unboxing experience can be just as important as fast delivery and an easy checkout, especially because it sets up the first impression of your brand. Keep reading to find out how you can enhance customer loyalty through your online order packaging.
You can make an immediate impact on how customers view your brand by providing them with custom packaging. Attractive boxes that are designed with your brand in mind are easy to identify among traditional, brown shipping boxes. They stand out and help create a lasting impression in the eyes of consumers. This can give you an edge over the competition.
Moreover, there’s a strong connection between online order packaging and customer loyalty. About half of all customers say they’d make repeat purchases if the seller offers custom packaging.
Offer a personal brand feel to patrons by including a handwritten note with every order. Customers appreciate companies that provide goods and services in a personal way. A handwritten note can include a short message or quotes, for example, and lets you express your gratitude for the customer’s purchase. What’s more, this small act of kindness may even boost the customer experience.
Who doesn’t love freebies? Including a small gift with each order can trigger positive emotions and help customers form a good perception of your company. Whether it’s a gift with purchase or a few sample products, these freebies can exceed customer expectations and make patrons more likely to purchase your products again. Samples let consumers try new products and enable you to cross-sell. They also make for a pleasant unboxing experience.
Consumers enjoy saving money. That’s why providing them with a discount code or coupon adds incentive for them to buy your products and services again. Whether it’s a discount code for 20% off or free shipping, patrons are likely to value their order.
Another effective way you can enhance brand loyalty is by investing in sustainable packaging materials. Many consumers are environmentally conscious and appreciate companies that utilise recycled or sustainable materials.
For more ways you can boost customer loyalty through online order packaging, check out the accompanying resource.