Create Customer Loyalty Through Outstanding Online Order Packaging

Last Updated: 

June 13, 2024

In today’s world, online shopping is a go to-choice for many customers, even a necessity at times. They expect an effortless shopping experience, fast delivery and an easy checkout. However, did you know that patrons also appreciate convenient and appealing online order packaging? A pleasant unboxing experience can be just as important as fast delivery and an easy checkout, especially because it sets up the first impression of your brand. Keep reading to find out how you can enhance customer loyalty through your online order packaging.

Key Takeaways on Creating Customer Loyalty Through Great Packaging:

  1. Custom Boxes: Unique, brand-centric packaging can stand out, leave a lasting impression, and potentially increase customer loyalty and repeat purchases.
  2. Thank You Note: A personal touch, such as a handwritten note expressing gratitude, can enhance the customer experience and strengthen the relationship with your brand.
  3. Free Gifts: Including small gifts or sample products can exceed customer expectations, facilitate cross-selling, and make the unboxing experience more enjoyable.
  4. Coupon or Discount Code: Offering discount codes or coupons can incentivise repeat purchases and add value to each order.
  5. Sustainable Materials: Using sustainable or recycled packaging materials can resonate with environmentally conscious consumers and boost brand loyalty.
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Custom Boxes

You can make an immediate impact on how customers view your brand by providing them with custom packaging. Attractive boxes that are designed with your brand in mind are easy to identify among traditional, brown shipping boxes. They stand out and help create a lasting impression in the eyes of consumers. This can give you an edge over the competition.

Moreover, there’s a strong connection between online order packaging and customer loyalty. About half of all customers say they’d make repeat purchases if the seller offers custom packaging.

Thank You Note

Offer a personal brand feel to patrons by including a handwritten note with every order. Customers appreciate companies that provide goods and services in a personal way. A handwritten note can include a short message or quotes, for example, and lets you express your gratitude for the customer’s purchase. What’s more, this small act of kindness may even boost the customer experience.

Free Gifts

Who doesn’t love freebies? Including a small gift with each order can trigger positive emotions and help customers form a good perception of your company. Whether it’s a gift with purchase or a few sample products, these freebies can exceed customer expectations and make patrons more likely to purchase your products again. Samples let consumers try new products and enable you to cross-sell. They also make for a pleasant unboxing experience.

Coupon or Discount Code

Consumers enjoy saving money. That’s why providing them with a discount code or coupon adds incentive for them to buy your products and services again. Whether it’s a discount code for 20% off or free shipping, patrons are likely to value their order. Coupon sites like EarthWeb increase your views, which will essentially attract potential customers.

Sustainable Materials

Another effective way you can enhance brand loyalty is by investing in sustainable packaging materials. Many consumers are environmentally conscious and appreciate companies that utilise recycled or sustainable materials.

For more ways you can boost customer loyalty through online order packaging, check out the accompanying resource.

Infographic created by Chicago Tag & Label, a custom label printing company

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