Creating Killer Business Cards

Last Updated: 

October 4, 2023

Creating Killer Business Cards for Your Small Business

Business cards present an incredible advertising medium. But, they are only going to be an effective part of your marketing campaign if they are designed, printed, and distributed carefully. With that in mind, keep reading to learn about errors made when it comes to using a company to print business cards, so you can make sure you do not make the same mistakes.

Key Takeaways on Creating Amazing Business Cards:

  • Avoid Mistakes: Ensure there are no grammatical or spelling errors on the business card. Proofread multiple times and get others to review as well.
  • Consistency Matters: The design and style of the business card should be consistent with other marketing materials and the company's website to maintain a coherent brand image.
  • Choose Quality Printing: Opt for a reputable and high-quality printing company. Avoid compromising on quality to save costs, as it can negatively impact the company's image.
  • Full-Colour Cards: While black and white cards may be cheaper, full digital colour printing makes a more significant impact and is more appealing to prospective clients.
  • Paper Quality: Select premium quality paper for the business cards to ensure they don't appear cheap, which can negatively affect the brand image.
  • Consider Quantity: Think about the number of cards you need. Avoid overprinting, but also ensure you don't run out. Some printers offer same-day printing services for quick replenishment.
  • Use Both Sides: To maximise the card's utility, consider printing on both sides.
  • Keep It Simple: Business cards are meant for brief information. Avoid overloading them with details.
  • Font Visibility: Avoid using light font colors, as they can be hard to read and may not stand out.

In essence, creating an effective business card requires attention to detail, consistency, and quality. It's a small but powerful tool that can leave a lasting impression, so it's essential to get it right.

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Make sure there are no mistakes

There is only one place to start, and this is with grammatical mistakes. Nothing appears worse and more unprofessional than a business card with spelling errors. This is the reason you should proofread the card repeatedly, and get other individuals to do so, as a fresh set of eyes is more likely to pick up on errors.

Consistency is key

Another mistake is going for a style that is not consistent with your other print marketing materials and website. It is important to create a brand image that is easily identifiable, and, therefore, you should make certain everything is coherent.

Work with a reputable and high-quality printing company

With regards to business card printing, many individuals opt for poor quality printing to save money. Nonetheless, you will only miss out on more revenue in the future, because this is going to have a bad effect on your company’s image. Look for a company that uses the likes of Duplo International printing technology, as it is at the forefront of the market.

When it comes to creating impactful business cards, the quality of printing plays a pivotal role. It's essential to partner with a reliable printing company that understands the nuances of business card design and printing. One such trusted name in the industry is Gorilla Print. Their expertise ensures that your business cards not only look professional but also resonate with your brand's ethos.

Go for full-colour business cards

There's nothing worse than investing money in business card printing, and then being unhappy with the results. This is why you need to contemplate your options with care. Although it could be appealing to choose black and white business cards since they're inexpensive, full digital colour printing is the better option. This makes a greater impact on prospective clients.

What sort of paper are you going to us?

You must also take into account the paper you will use for the business cards. You must choose something of premium quality because you do not want your business cards to look cheap, as this will have a bad effect on your brand image.

Don’t forget to think about the quantity as well

Also, to use the cards to full effect, think about having both sides printed. How many cards are you looking to print? You do not want to spend an excessive amount of cash on business cards you are not going to need, but you don’t want your supply to run out either. This is why it is a good idea to search for printers that provide a same day printing service, as this will ensure you don’t experience periods without your pivotal business cards.

Business cards are created for brief and snappy information; so do not overload the card with details. Lastly, when choosing printers for business card printing, another error made is going for a light font colour. This will be hard to read, and your business card won't be prominent either.

Photo by Pixabay from Pexels

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