Business cards present an incredible advertising medium. But, they are only going to be an effective part of your marketing campaign if they are designed, printed, and distributed carefully. With that in mind, keep reading to learn about errors made when it comes to using a company to print business cards, so you can make sure you do not make the same mistakes.
Make sure there are no mistakes
There is only one place to start, and this is with grammatical mistakes. Nothing appears worse and more unprofessional than a business card with spelling errors. This is the reason you should proofread the card repeatedly, and get other individuals to do so, as a fresh set of eyes is more likely to pick up on errors.
Consistency is key
Another mistake is going for a style that is not consistent with your other print marketing materials and website. It is important to create a brand image that is easily identifiable, and, therefore, you should make certain everything is coherent.
Work with a reputable and high-quality printing company
With regards to business card printing, many individuals opt for poor quality printing to save money. Nonetheless, you will only miss out on more revenue in the future, because this is going to have a bad effect on your company’s image. Look for a company that uses the likes of Duplo International printing technology, as it is at the forefront of the market.
Go for full-colour business cards
There's nothing worse than investing money in business card printing, and then being unhappy with the results. This is why you need to contemplate your options with care. Although it could be appealing to choose black and white business cards since they're inexpensive, full digital colour printing is the better option. This makes a greater impact on prospective clients.
What sort of paper are you going to us?
You must also take into account the paper you will use for the business cards. You must choose something of premium quality because you do not want your business cards to look cheap, as this will have a bad effect on your brand image.
Don’t forget to think about the quantity as well
Also, to use the cards to full effect, think about having both sides printed. How many cards are you looking to print? You do not want to spend an excessive amount of cash on business cards you are not going to need, but you don’t want your supply to run out either. This is why it is a good idea to search for printers that provide a same day printing service, as this will ensure you don’t experience periods without your pivotal business cards.
Business cards are created for brief and snappy information; so do not overload the card with details. Lastly, when choosing printers for business card printing, another error made is going for a light font colour. This will be hard to read, and your business card won't be prominent either.