April 12, 2022
Looking for a system to generate high-quality leads?
The challenge is real. Data shows that 45% of businesses struggled to generate enough leads in the last year. And with competition for quality leads heating up, digital marketers need to work smarter and harder than ever.
The Problem:
Spending hours and days on lead generation tactics that aren't working. Casting too wide a net and wondering why the digital marketing lead generation funnel is dry.
The solution? Start by focusing time and energy on lead generation strategies that actually work. Digital marketers need an effective lead generation strategy that brings in month-after-month qualified leads.
This guide covers the very best lead generation strategies that successful marketers use to build pipelines. Let's dive in!
The one thing most digital marketers get wrong with lead generation is…
They focus on quantity over quality.
Generating 1,000 leads per month is great… but if 98% of them aren't qualified and ready to buy, you're going to end up wasting time and money. Lead generation is a numbers game, but not in the way most marketers think.
Focus on building a system that attracts the right leads to your company. Not just more leads.
Here's what happens when you get lead generation wrong:
Here's the good news though…
Getting this right doesn't require a massive budget or some fancy, high-tech marketing tools. You just have to shift your mindset and approach to lead generation.
The single biggest lead generation secret of 2025? Multi-channel campaigns.
Data shows that multi-channel campaigns achieve 31% lower cost per lead than single-channel outreach.
Think about it…
Your ideal leads aren't only in one place on the internet. They're checking their inbox, browsing LinkedIn, searching Google for blog posts, and watching videos. If you're only reaching them through one marketing channel, you're missing huge opportunities:
The most effective multi-channel lead generation mix includes:
But here's the key…
You have to coordinate all these marketing channels and make them work together. The prospect that first sees your content on LinkedIn, then gets an email from you, and then finds your blog post in a Google search -- that's when the magic happens.
Email marketing is an old marketing tactic, but don't be fooled by its age. Email is crushing it in 2025.
Marketers ranked email marketing as the most successful lead generation tactic in 2025. In fact, 48% of marketers say email marketing is the lead generation strategy that works the best, more than content marketing, social media, or paid advertising.
Why is email so dominant?
It's simple:
The secret to email lead generation success is to segment your list.
Don't send the same email to your entire contact list. Segment your audience based on where they are in the buyer's journey, their industry, their pain points, and their behavior in previous email sequences.
Segmentation leads to higher open rates, engagement, and ultimately more conversions.
Content marketing is the long game in lead generation.
Unlike paid ads that will immediately stop converting if you turn them off, quality content will keep generating leads for years after you publish it. This is why 90% of marketers include content marketing in their lead generation plans.
Here's how to make content marketing work:
Your content must provide solutions to your audience's problems. No one is reading blogs or watching videos for the fun of it. If your content can help them solve a challenge or pain point, they will read, watch, and share.
Focus on creating in-depth, comprehensive guides that cover a topic well, case studies with real results, original data and research, and how-to content with clear steps.
Make your content scannable with lots of white space, short paragraphs, and clear headings. People skim on the web, so make it easy to scan and find what they need.
SEO is critical…
Optimize your content so that people can actually find it when they search on Google. The best content in the world won't generate leads if people can't discover it.
If you sell B2B products or services and you're not on LinkedIn, you're leaving money on the table.
The statistics back it up -- 89% of B2B marketers use LinkedIn for lead generation, and 40% of B2B marketers call it their most effective lead generation channel.
Why is LinkedIn so powerful?
Because you can find your decision-makers already there. Decision-makers aren't "selling" on LinkedIn. They're active and engaged, consuming content and looking for solutions.
The trick is being strategic with how you approach LinkedIn. Optimize your profile to attract your ideal clients, share valuable content consistently, engage authentically with your target audience's posts, and use LinkedIn's search to find your decision-makers.
LinkedIn Sales Navigator takes this to another level, giving you advanced filters and lead recommendations. It's worth the money if LinkedIn is part of your lead generation strategy.
Lead generation is a numbers game… but not in the way most people think.
100 high-quality, well-qualified leads are better than 1,000 low-quality leads. Recent data shows that 70% of marketers now rate their leads as "high quality" -- a metric that shows a major shift in focus from lead quantity to lead quality.
So how do you make sure your leads are high quality?
Define what a qualified lead looks like for your business. Create an ideal customer profile that includes industry and company size, role and decision-making authority, specific pain points you can solve, and budget and timeframe for purchase.
Use lead scoring to rank your leads. Score your prospects based on their demographic information and behavior on your site (email opens, website visits, downloads, etc).
This gives your sales team a head start on which leads to prioritize.
The secret sauce…
Lead generation in 2025 requires a well-rounded, multi-channel approach that focuses on lead quality, not just lead quantity. The tactics listed in this guide -- email marketing, content marketing, and LinkedIn outreach -- are proven strategies that work.
But what is most important to your success…
Consistency. Winning marketers are the ones who show up every day, execute their strategy, and rinse and repeat. They optimize based on data, sure -- but not at the expense of stopping their system in its tracks.
Pick one or two tactics from this article. Master them. Then expand your strategy from there. Let your lead generation system work for you, not the other way around.
You might be concentrating more on the quantity of leads rather than their quality. Attracting a large number of unqualified prospects often leads to a low conversion rate and wastes valuable resources. The goal should be to build a system that attracts the right people to your business.
According to recent data, email marketing is ranked as the most successful tactic by many marketers. Its strength lies in its personal nature, the ability to nurture leads over time, and the fact that you own your contact list, giving you a direct line of communication.
Start by clearly defining your ideal customer profile, including their industry, role, and specific challenges. You can then implement a lead scoring system to rank prospects based on their demographics and how they interact with your website and content. This helps your sales team prioritise the most promising leads.
Absolutely. While it's a long-term strategy, high-quality content that solves your audience's problems can generate leads for years after it's published. Focus on creating in-depth guides and case studies, and make sure they are optimised for search engines so potential customers can find them.
It's very important. Relying on a single channel means you're missing opportunities to connect with your audience. A coordinated multi-channel campaign, such as those discussed in the Robinwaite blog, can significantly lower your cost per lead by engaging prospects across different platforms where they are already active.
