Running a business nowadays comes hand in hand with operating online and running your own website. Sure, brick and mortar stores still have a place in society and many people still love to pop into physical stores to browse goods and make purchases. But regardless of whether you opt for a brick and mortar store or running an Ecommerce store, you will find that you need a website either way.
A website serves as a space where people can get to know your brand. Where people can browse your products. Where people can find out further information about your physical store location, phone number and other contact details.
It’s where people can reach out to your customer service representatives. Perhaps most importantly, it’s where you can make sales.
The key to success with your website? Driving as much traffic to your page as possible. The more people who visit your page, the more exposure your products will receive and the more sales you are likely to generate. But how can you drive traffic in this direction? Here are some suggestions that can help you along the way.
The first, and perhaps most effective, way to drive traffic to your page is to make sure that you are engaging with SEO properly.
SEO stands for “search engine optimisation” and it’s the process of encouraging search engines to recognise your page as having the highest value for users who have typed in keywords that relate to the products you’re selling. For example, if you sell cotton buds, you want your website to feature as high as possible in search engine results when someone types “cotton buds” into the search bar.
An effective SEO campaign is difficult to set up, and search engines’ algorithms are constantly shifting and changing, so it can be hard to keep up. This is why most companies use an SEO agency to take care of this work, delivering results and helping you to stand above and beyond the competition when it comes to search engine results.
Another way to get people onto your website is through ppc advertising. PPC stands for “pay per click” and is an extremely cost effective form of advertising. You can place your ads in certain places around the web, ranging from search engine results to placement on websites, blog pages, news sites and more. The benefit? You only pay for the ads when people actually click on them. This means that you don’t waste money on advertising to people who aren’t interested in what you have to offer. Again, the vast majority of startups and small businesses tend to use a ppc agency to take care of this work, as they can fully focus on monitoring and managing your PPC placement, investment and positioning. Just make sure to have a clear budget that you’re willing to spend on these kinds of ads.
Social media is a final path to consider. Collaborate with social media influencers, who can generate content and link out to your website, driving their followers to your pages.
Each of these steps can prove extremely effective when it comes to getting traffic onto your website. Hopefully, some of the information comes in useful for you!