Grammar Mistakes To Avoid In Marketing Copy: Common Errors That Can Hurt Your Brand

Last Updated: 

January 4, 2024

Understanding grammar rules and avoiding mistakes in your marketing copy is essential for maintaining the integrity of your brand. Poorly written content can not only confuse but also reflects poorly on you as a business or a professional.

This article will discuss why grammar mistakes are so damaging to brands, what common errors to avoid when writing marketing copy, the effects of poor writing on audiences, tips for creating quality content, and strategies for editing and proofreading your work. Put simply - grammatical accuracy matters!

Key Takeaways on Grammar Mistakes to Avoid in Marketing Copy:

  1. Grammar Affects Brand Perception: Poor grammar impacts a brand's perceived competency, professionalism, and trustworthiness. It can also hinder message comprehension.
  2. Use of Translation Tools: Tools like Quillbot's language translator can accurately communicate content in multiple languages, accommodating localised nuances.
  3. Avoid Common Errors: These include double spaces, passive voice, unnecessary repetition, and sentence fragments. Such errors lead to unprofessional appearances and less engaging content.
  4. Poor Writing Drives Away Customers: Errors in grammar and complicated writing styles can deter potential customers and harm a brand's reputation.
  5. Avoid Buzzwords Overuse: Overusing buzzwords can make a message sound pretentious and complicate understanding, deterring potential customers.
  6. Tips for Quality Marketing Copy: Use style guides, clear sentence structures, and specific SEO-optimised titles and descriptions. Also, thorough proofreading is essential to maintain professionalism and credibility.
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Reasons Why Grammar Mistakes Can Hurt Your Brand

Grammar mistakes can hurt your brand for several reasons. First, it reflects poorly on the competency and professionalism of your company which may turn off potential customers or partners. Second, poor grammar affects readability, making messages less likely to be understood by readers. That is why a top-notch grammar checker tool like should be used to rectify grammar mistakes and improve the content's readability."

Third and most importantly, it reduces trust in your marketing copy's accuracy and reliability - any typos or errors that stem from a lack of attention to detail will negatively impact how genuine potential customers perceive your brand. In other words, people may not take you seriously if they perceive sloppy work coming from you.

This doesn't mean your copy needs to read like an academic essay. The opposite - your content should be engaging and relevant for the common reader - but the sentences must be constructed correctly, using proper grammar. Neglecting this step can spell disaster for your reputation and bottom line.

Quillbot's language translator tool is a great resource to help ensure that any pieces of content are accurately communicated in multiple languages. Despite the technology, it can be challenging to express localised nuances or informal expressions when translating from one language to another - something that Quillbot's AI-powered tools can easily pick up on and account for.

Common Errors to Avoid in Marketing Copy

Double Spaces

A common error is double-spacing between words or punctuation marks. For example, this sentence contains a double space. Here is another spacing error, before the comma. These little mistakes don't usually detract from the effectiveness of your text, but they do create an unprofessional appearance.

They're also not typically caught by spelling and grammar checkers. You should do a find-and-replace by putting a double space in the "find" field, and a single space in the "replace" field during the proofreading phase.

Passive Voice

Marketing copy should be engaging and compelling, not passive and boring. The active voice adds life to your text and helps you create an emotional connection with your audience, whereas the passive voice puts a big damper on your message. It should be avoided at all costs.

Examples of active vs. passive voice:

  • Active Voice: She posted the content to her blog.
  • Passive Voice: The content was posted to her blog. 
  • Active Voice: He wrote an article about grammar mistakes. 
  • Passive Voice: An article concerning grammar mistakes was written.

Unnecessary Repetition

You should also avoid repeating the same words and phrases too often, as it can make your text seem robotic or lazy. For example, if you used the term "let's take a look at" more than once in any given piece of marketing copy, you should switch it up with something else like: "Let's analyse", or "Let's consider".

Sentence Fragments

Sentences should always have complete thoughts and subject-verb agreements; when either is missing, they become known as fragments. These often sound choppy or unfinished, an issue that many non-native English speakers find especially challenging. It’s important to rid your writing of these before publishing any material with them included.

Effects of Poor Writing on Your Audience

Poor grammar mistakes in your marketing copy can be a major turn-off for potential customers and make your business seem unprofessional. These errors can create a negative impression of you, causing readers to doubt the quality of what you are offering. Furthermore, people may not even understand certain parts of your message if it is poorly written or simply too complicated to comprehend.

All this does is drive potential clients away instead of impressing them with your work. Ultimately then, poor grammar usage reflects worse on your brand than good writing since it makes readers feel like they aren't valued or being taken seriously enough.

The abundance of Buzzwords in Your Mission Statements

Project management buzzwords like "synergies" and "out-of-the-box thinking" have popped up in mission statements, blog posts, websites, brochures, and other marketing materials. These words are often used to impress or sound more knowledgeable but can come off as overly complicated or pretentious.

To be effective with your messaging, make sure you don’t overload it with jargon that will ultimately detract from what you're trying to communicate. Aim for clarity when discussing complex topics by breaking them down into smaller chunks of information that the average reader can understand.

If people can't understand exactly what your business does at a glance, chances are they won't take the time to dive in.

Tips for Creating Quality Marketing Copy

Creating high-quality marketing copy means understanding grammar rules and following them. Your content should be well-written, accurate, and easy to read. Here are some tips for producing writing that will effectively market your brand:

  1. Rely on a style guide that highlights best practices for creating coherent marketing messages; it should include guidelines on different types of punctuation as well as grammatical and stylistic conventions. 
  2. Use simple sentence structures with clear subject-verb relationships to ensure your message is understood quickly. If you have difficulty crafting the perfect phrase or complex idea in plain language without jargon, consider hiring an editor who can help create error-free pieces of work tailored to fit your brand's voice. 
  3. Craft specific titles, subheadings, and meta descriptions that draw attention from potential customers by utilising words from popular SEO keyword trends; this will also help search engines quickly surface your content. 
  4. Another vital aspect of crafting impeccable marketing copy is ensuring its originality. Using tools like the paraphrase plagiarism checker can help you verify the uniqueness of your content and avoid unintentional plagiarism, further solidifying your brand's trustworthiness.
  5. Finally, once you have written your copy, read it out loud and pay close attention to word choice, punctuation, capitalisation, and sentence structure. Typos are easily overlooked but can damage the credibility of an otherwise professional advertisement. Keep in mind that there is no substitute for proofreading with a keen eye before launch!

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