How To Build Your Digital Marketing Plan

21 Jan 2019

When it comes to promoting your business in the modern day, you need to have a thorough digital marketing plan in place. The world is connected via the internet so whether you are looking to access a local market or one further afield, you need to be able to use web-based advertising to your advantage. With that in mind, we are going to take a look at two types of digital marketing that you should be using and their benefits.

Search Engine Optimisation (SEO)

We are going to start by taking a look at search engine optimisation (SEO), otherwise known as the practice of improving the visibility of your website on the internet. The aim with a good SEO plan is to ensure that you are featuring highly in the organic search results when terms related to your business are searched. Organic in this circumstance means unpaid, so really what we are looking at here is how to make the most of Google and co without paying for sponsored posts.

There are several things that go into SEO management; the aim is to use interpretations and knowledge of the algorithms used by search engines and apply them to your website. Some of the basics for good SEO practice include utilizing keywords, backlinks, and high-quality content. These are three well-known metrics used by search engines. The first, keywords, can be perfected by using free online keyword planner tools. Backlinks mean making sure you link to your own archives, but is improved by having other websites linking to your page. The aim of the game with SEO is to demonstrate that your website is relevant the search terms and is trustworthy.

Avoid using too many keywords, otherwise you risk being labelled a spammer.

Social Media

Another part of digital marketing is the global phenomenon that it is social media. You’re incredibly unlikely to meet someone in your day-to-day life that isn’t using one of the many networks like Facebook or Twitter. When you consider the reach these social media channels have, it seems only sensible to ensure that you are using them to promote your business. However, there are some important factors to consider before you get started.

First of all, there are a lot of social media companies out there and making the most of them all is going to be difficult. When starting a digital marketing campaign you should determine which social media network is likely to be most profitable for you. That means identify where your target market is spending the majority of its time online and don’t be fooled by total user counts. You need to dig a little deeper and see the demographics of active users on these various websites. In addition, you should make the most of social media networks that meet your skills and product. That means if you have nothing to photograph, don’t waste your time on Instagram and if you can’t edit video then maybe your time is better spent away from Youtube.


[Photo by narciso 1 from Pixabay]

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