April 24, 2023
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One of the most common problems small business owners approach me with is, "How can I generate leads for my business?" The answer isn't simple otherwise the problem wouldn't exist and EVERYONE would have ALL the leads! So, here a 5 simple steps to follow which will increase the chances of you getting more leads.
Also know as Brand Awareness, but most folks mistake this for blindly posting bland, vanilla content to a small handful of people they like to call ‘followers’.
Nobody wants to read your boring ass content spouting off about the fabulous features of your product.
I just want to know, “What’s in it for me?”
Hit me with it.
Show me what you got, entertain me.
Oh bollocks, another boring f*cking post, that’s the third boring tweet they’ve posted today.
* Delete
* BlocK
Please just give value up front, a little tip that will help me fathom whether you know your stuff or not.
Oh...you want me to buy your stuff NOW!
“What? RIGHT NOW!”
Bit early in our relationship don’t you think.
Ok, I’m into you, you’re into me.
We dig each other.
...shall we?...erm...you know? Take this upstairs?
*** SMACK ***
Still too soon, Robin. You need to WOW ME! Show me your real skills.
You got a book?
A brochure?
Videos?
A course?
I still want more, but something of significant value...TO ME.
Now I really want you to dance.
So, whilst I’m consuming your Valuetainment thingy, I’m likely to get distracted.
Oh great...
You’ve forgotten who I am already.
Systems...what systems?
You know? The things to remind you to get in touch with me to see how I’m getting on with the VALUETAINMENT thing.
It’s called a CRM and in a GDPR (yawns) kind of way you can store my deets and check in on me every now and then to see how I’m getting on.
Sound good?
Remember the people who completed your quiz but never booked a consultation?
No, because you didn’t have a CRM.
Remember the people who took a free copy of your book but never left a review?
No, because you didn’t have a CRM!
Remember the person who sat a consultation 15 months ago, but is now ready to buy your product or service.
Unlikely, because you didn’t have a...what?
CRM.
Now we’ve been dating a while and I know you snore a bit after you’ve had a drink and you know I fart in my sleep.
But, I think it’s time we really got to know one another and work out how we can take over the world together.
*** BOOM ***
I’m ready if you are to really get to know each other’s problems.
A problem shared is a problem halved.
I’m going to coach the sh*t out of your business. Literally and metaphorically.
Away with the snoring, the bad smells, and in with the smooth operator.
We’ll talk systems.
We’ll talk automation.
We’ll talk about glorious mindset.
Values
Goals
Core beliefs
Imposter syndrome...
What?
“What the f*ck do you mean you’re still not ready to buy?”
I feel dirty.
Ah! Too expensive and you need to check with the boss...
Yep, I get you my man/woman.
Ok...
Well you’ve seen the big guns now.
Damn! You just keep on forgetting me.
You and your bloody Facebook, Twitter, news websites and full up inbox #notaeuphemism
Can I check something?
Shoot.
“Is it ok if I check in every now and then, with a personal email #notanothermassemailing and I mean personal email, just to see how you’re getting on?”
You’re on, sounds like a fab plan.
###
3 months later, the waterfall lands and you’ve got a client.
Stop focusing on quick wins and making all the money now. Front end selling sucks and you’ll just look like yet another lowlife scumbag salesperson.
The money happens on the backend of marketing by building trust and offering value up front.
I’ve got some exciting new ways to get more leads. Can’t wait to share them with the world.
But...
First to share them with my Fearless Crew, the wonderful members of my inner circle.
You get this stuff:
And much more.
Email me: robin@robinwaite.com
For my info. Or to have a chat.
P.S. If you don’t have my book check this out: http://bit.ly/TYSPromo
P.P.S. Caveat I know I’m selling you something about; but only because most of you already know me, have my books, videos and other awesome stuff. If you read that far it means you saw the value in the post. #noironyintended
Infotainment is about creating content that is both informative and entertaining. It's the first step because you need to capture attention and build initial brand awareness by offering genuine value upfront, rather than immediately trying to sell your product or service.
A CRM (Customer Relationship Management) system is your memory. It helps you track everyone who has interacted with your business, from downloading a book to attending a consultation. Without it, you're likely to forget about potential customers who might be ready to buy later on.
'Valuetainment' is about giving something of significant value, like a free book or a course, to deepen initial engagement. 'Edutainment' comes later in the relationship, where you provide in-depth coaching and solutions to their specific problems, positioning yourself as a trusted advisor.
The key is consistent, personal follow-ups. The article suggests checking in every now and then with a personal email to see how they are getting on. The goal is to build a relationship over time, not to bombard them with sales messages. This approach, as advised by experts like Robin Waite Limited, focuses on long-term trust.
Yes, according to this approach. Pushing for a sale too early can make you seem like just another salesperson and can damage the potential for a long-term relationship. The focus should be on building trust and demonstrating value first; the sales will follow on the backend of your marketing efforts.
