October 3, 2024
If you don't approach your business content the right way, no one's going to care about what you're saying.
Seriously.
This is something most business owners don't completely understand when they first start creating content online & their posts don’t perform as expected.
Their content lacks a clear voice & original perspective.
Originality isn't the only thing to consider as far as your content marketing strategy. There is no doubt about it! But originality is important & 100% necessary if you want to create content that gets noticed & shared.
People have to connect with your content before they're inspired to take action on it. So today, we're going to cover exactly how to make your business content original & authentic.
Unique content helps you stand out from others. It helps you:
Want to know how to craft original content? Here are four steps to follow:
People love reading unique perspectives. Your compelling voice will help you grab readers’ attention from the very beginning.
How to develop your distinctive voice?
Below are some effective ways:
📌 Know Your Audience
Understand the pain points, goals, & interests of your target audience.
📌 Get Familiar with Your Brand's Personality
What is your mission, vision, & brand value? Write it down!
📌 Analyse Your Competitors Strategically
Know your competitors inside out, & cover the topics they are missing.
📌 Add a Fresh Perspective
Share your personal experiences or customer stories that others have not shared.
Before diving into the writing phase, you need to research & find areas your competitors are missing. Focus on all the sources.
So, instead of creating another generic piece, you're combining insights in a way that feels fresh & valuable.
This makes your research process way more effective & gives you content that actually stands out.
Here are some key research strategies to focus on:
📌 Follow a Strategic Approach
Use Google Scholar & pay close attention to industry reports to find credible information for your topics.
📌 Find Content Gaps
What information are your competitors not answering? Cover that information in your content.
📌 Interview Real People
Reach out to your customers for quotes & insights. Their unique perspectives add authenticity.
📌 Remix Ideas Efficiently
Once you have all the credible information in hand, now is the time to create something new from it by remixing it. Mix ideas from multiple sources. This way, you can create content that feels fresh.
People remember stories, not boring facts & figures. Storytelling is hands down the most powerful way to make your content original & engaging.
Your readers could probably get similar information from tons of other sources. So, you should give your readers a choice to stay on your site & read your content.
How?
Stop for a second & think about your favourite brands or content creators.
Who are the 3 people you always read or follow?
Once you have them in mind, ask yourself:
Why do you enjoy their content so much?
Really think about this.
Is it because they use perfect grammar 100% of the time?
Because they have fancy graphics?
Because their website design is flawless?
Because they never make typos?
Absolutely not!
It's because they tell stories that resonate with you personally.
Your favorite creators probably weave narratives that are dripping with personality.
By sharing real experiences & relatable stories, they make better connections with their audience – including you.
That's the approach you need to take if you want to build a loyal following & create content that gets results.
Even with careful research & writing, there's always a chance your content might accidentally sound like something else out there.
This is where an AI plagiarism remover tool can be super helpful for you. These tools analyze your text & rewrite it to ensure uniqueness, all while maintaining your original message & voice.
Make the most of this technology by using it as your final quality check.
Look for tools with these key features:
Natural output
The rewritten content should flow naturally.
Privacy
Choose a tool that does not share your personal information with others.
Free Options
Choose a free plagiarism remover tool to test the waters. Once satisfied, you can purchase its premium plan.
Contextual Maintenance
The tool should retain the intended meaning of your business content.
Creating original business content is simple now.
Follow these steps to create fresh, impactful content:
These four steps will help you build trust with your audience.
