How to Update Your Small Business

Last Updated: 

November 20, 2023

Having a small business can be challenging but very rewarding. But how can you keep your business running smoothly and interesting? You make some upgrades! Here are some of the ways that you change things up to keep things interesting.

Key Takeaways for Keeping Your Business Up-to-Date:

  1. Fresh logo: Revamp your logo every ten years to keep your business fresh and modern. Consider hiring a graphic designer to give it a new look.
  2. Website: Evaluate the purpose of your business website and use a website project plan template to streamline its functionality and user experience.
  3. Update your business plan: Review your business plan annually to track your progress, update your goals, and ensure your business stays on track.
  4. Your address: Consider using a business address service to maintain professionalism and protect your home address if your business is registered at your residence.
  5. Uniforms: Offer uniforms or company-branded clothing to your staff to promote unity and showcase your brand.
  6. Diversify: Expand your product or service offerings to ensure the survival of your business, but do so gradually to avoid overwhelming yourself or your customers.
  7. Going green: Adopt eco-friendly practices, such as recycling and reducing plastic waste, to reduce your carbon footprint and contribute to the fight against climate change.

By implementing these updates, you can boost your revenue and profit margins, strengthen your team's unity, and ensure your business remains relevant and appealing.

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Fresh logo

If you have a logo for your business, you probably have helped to handpick it and design it. And while this is great, there comes a time that you need to let other people design it and revamp it. You don’t need to throw the whole thing out and start again, but having your logo go through a slight redesign can help your business stay fresher for longer. It is possible to get a graphic designer to work on it cheaply. This is not something that you need to do often but around every ten years you might want to check and see if it is looking a bit tired.

Revamping Your Business Image with Custom Elements

Another effective way to refresh your business's image is by incorporating custom elements that resonate with your brand identity. For instance, custom-designed socks can add a unique touch to your business attire or merchandise. They not only enhance the aesthetic appeal but also serve as a creative marketing tool. Check out for a range of options that can be tailored to your brand's needs. This small change can significantly impact how customers perceive your brand, adding a layer of personalisation and creativity.


Having a business website can be a tricky thing to manage. The big question is, what do you need it for? Is it for booking customers? Giving information? Or did you set it up because that is what everyone told you to do? If your website is a bit of a mess you could use a website project plan template to help you make sense of what you need it for. Having a website can be an excellent way to ensure that your business is never lacking in sales or money.

Update your business plan

Many people write out a business plan to help get things up and running before tossing it to the side. Having a business plan can be very useful and an excellent way to keep track of how you are doing. Once a year, bring out the plan and see how you are doing compared to the original plan and update your goals according to how things are going against your projections. Checking in the original business plan is also a great way to ensure that you don’t go off in another direction from what you are planning.

Your address

If you have a hobby business that is starting to grow, you might need to think about the address that is being used. If things are growing, you will need to ensure that tax information is up to date. Having a business registered at your home address can be handy, it also can look unprofessional, and people will have your home address if they search for your business on Companies House. It is possible to get a cheap business address with the help of a service like Your Company Formations Ltd that can hold your business info so that your home doesn’t have to.


If you have a small staff, you could offer them a uniform to wear. This doesn’t need to be complicated and mandatory. However, offering a t-shirt with the company logo can be a great way to get your team to bond together. Wearing a uniform promotes unity and shows that you are a team that should be working together. It also offers a small way to showcase your brand. Even something as small as an identity card can have a huge psychological boost to your team.


If you have set up a business with one product or service, it is always a good idea to have a backup plan. This can be achieved by diversifying how you make your money. Having multiple ways to make money can ensure the survival of your business, and it doesn’t need to be complicated. 

Adding another product or service to your available skills can help massively. You may wish to make use of business budgeting software to help you manage the financial side of things. 

The best budgeting software platforms will help you to consolidate all your financial accounts as well as track spending. Don’t be afraid to diversify what you do but at the same time don’t add too many services at once. 

Slowly adding products and services will ensure that you don’t overwhelm yourself and your customers with information overload.

Going green

Becoming eco-friendly is at the forefront of many businesses, especially now that we are faced with the effects of devastating climate change. Making small changes, such as how you handle your waste, can have a massive impact on your local environment. Recycling and reducing plastic waste are two of the most common ways to reduce your carbon footprint but more eco-friendly choices are becoming available every day to help battle climate change.

As you can see, updating your small business can be achieved in a variety of ways. Some of them will help to increase your revenue and profit margins. Others will help your team to bond together. Whatever decision you make about your business, make sure it fits you.

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