How You Can Make Your Website More Personal for Your Audience

Last Updated: 

April 3, 2024

Your website is your hub, and you’re probably always looking for ways you can make it better for your users and if you’re not, you should be. Websites are important for so many reasons, but one of the main reasons it’s essential to stay on top of it is to create a relationship with your audience; whether it’s to push a product or service or you’re simply running your own blog.

Having a good relationship with your audience will also help bring you more visitors, boost your search engine rank, and help you build your website further. With that in mind, let’s look at how you can add more personality to your website to make this happen.

An entrepreneur personalising her website for her audience 

Key Takeaways on Personalising Your Website for Your Audience

  1. Use Your Face: Incorporate images of yourself in blog post visuals, videos, and the "About Me" section to add a personal touch and establish yourself as an industry authority.
  2. Make Your Website Reflect Your Brand: Ensure your website design aligns with your brand identity, avoiding a corporate feel and instead reflecting the personality of your brand or niche.
  3. Use a Personal Tone: Communicate with your audience in a tone that resonates with them, employing various formatting options like font sizes, colours, and typefaces to convey personality and emphasis.
  4. Be Engaged: Foster engagement by actively participating in online conversations, responding to comments, and providing a contact form for direct communication, fostering a stronger relationship with your audience.
Online Business Startup

Use your face

No matter what the reason is for your website, you need to use your face on blog post images,s videos and your about me section. Lots of people prefer to use stock images or other images they have taken, but it’s very impersonal. When you add your face to your website, not only do people know who they are engaging with, but it also helps you become an industry leader; someone people turn to when they need an answer for something in your niche. It might be hard at first, but it will definitely be worth it in the long run.

Make your website look like you

Your website needs to look professional, but you might want to avoid coming across as corporate when it comes to your brand. That’s why it’s important to think about your web design. You need to make sure your website looks like you (or your brand). For example, if you’re running a beauty blog, you’ll want a colour palette that matches it as well as on-page graphics that match what you’re trying to portray.

Use a personal tone of voice

You want your website to be about you (or your business), which means you’ll need to speak in a tone that relates to your target audience. While you can easily do this with some fantastically compelling written content, you can also use different font sizes, colours and typefaces to portray what you’re trying to say. So, if you’re trying to add some sarcasm to your writing, consider putting it in italics to add emphasis. It might not seem like much, but it really will change the way your audience reads and takes on your content.

Be engaged

Finally, another way of creating a relationship with your audience is by being present online and engaged in conversation. So, if someone comments on a blog post asking you a question about some of the information you’ve provided, take the time to answer! You should also consider adding a contact form to your website so that those who don’t want to publicly ask something can email you personally and get in touch. Not only does this help build a relationship, but it will help guarantee that person will come back to your website if they have a question in the future.

Related Articles: