In our post about tips to create a persuasive website branding, we mentioned the importance of good first impressions and how they can lead to higher customer delight and satisfaction — first impressions can last for years for your customers!
Well, did you know that 94% of first impressions visitors have on your website are linked to its design?
Web design is a great way to maximise your eCommerce marketing efforts. But how exactly should you design your website? There are many factors to consider, but you can start by looking at what the best-designed websites all have in common In 2021. Here are the most current eCommerce trends for web design:
Keep your website design as clean as possible and avoid too much confusion, both for text elements and visual assets — speaking of which…
Visual assets are extremely important for a good web design. Make sure you use high-quality images and videos. You can also try using 3D assets to improve engagement, but make sure you don’t overload your website with extra-large files — it will make your website too slow…
Your website needs to be as fast as possible for a seamless user experience. In particular, it’s important that your website is fast on mobile devices. You should use a responsive design to make sure mobile device users for fast and mobile-optimised content.
Not only should the content of your website be simple, but your navigation structure also should be as clear and intuitive as possible. If you don’t have too much content on your site, try using a single-page design with infinite scroll technology. Otherwise, simply make sure all your most important pages are displayed in your navigation bar.