Is it Time to Invest in a CRM?

20 Aug 2020

It’s 2020, and at this point in time, businesses usually worry about whether they need to update their current solution and find something better. If for some reason you are yet to get started with customer relationship management software, here are a few signs that it is high time that you did.

Your Business is Thriving

Why should you bother with investing in a CRM software solution when everything is already going just fine without it? Business is thriving after all, so why fix something that isn’t broken? It is an understandable perspective. However, a business cannot exactly afford to adopt a CRM when it is already on the brink of going bankrupt!

The point is, if your business is thriving right now, that in itself is a reason why you should consider options to improve your customer relationship management system. It provides the opportunity to reinvest some of the profits back into the business and make various improvements to it for further growth.

The Number of Customers Has Increased Significantly

With thriving business and profits come the responsibility to manage all those extra customers who are providing you with the extra business. As and when the number of regulars begin to increase, you will start to have a hard time managing them all manually.

CRM solutions offer a significantly more cost-effective solution as compared to the expenses of putting multiple new salespersons on the payroll for manual management. You may still need to hire additional staff for the same of course, but the need to do so will be drastically reduced.

Your Business Does Not Have Separate Plans for the New Customer Groups

If all your customers are getting treated in the same way, then you will be losing some of them soon. Businesses need to develop customer-centric and customer-specific strategies to retain them. Besides, in order to convert potential customers into paying ones, they must at first be identified and segmented into properly grouped leads.

Sales and Marketing are Not Following the Same Plan

If a business has to succeed, there needs to be a consolidated plan, into which both sales and marketing should have specific, well-coordinated roles. This is easier said than done, of course, especially when a company is at its growing stage. Poor coordination between the two will lead to confusion and unnecessary delays, which will ultimately hurt the company in general.

A CRM system either completely eliminates any chances of that happening, or makes it easy to identify the problem areas. When everything is transparent and both departments can see the same information in real-time, coordination and problem identification becomes easier.

How Can You Get Started with CRM?

An organization that has never used a customer relationship management system before might find it somewhat difficult to get started with Salesforce, which is the world’s most popular and feature-rich CRM. This is where Alternative Solutions come in. Check out one of their latest posts titled, Salesforce Lightning vs. Classic, where they discuss which one of the two solutions is better suited for newcomers and why businesses already using Salesforce Classic will eventually need to make a shift to Lightning.

A huge advantage of having a CRM software at your disposal is the constantly evolving database of knowledge it provides. New recruits will find it much easier to handle old clients if they already have everything that they need to know about them available and highlighted in the database.

Image by Coffee Bean from Pixabay

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