There’s a lot of value in attending a trade show, both as a regular attendee and as an exhibitor. They can help you to solidify your branding, expose your business to new people who are likely to have an interest, and help you to get some new ideas for where you can take your business in the future. However, if you’re planning on having a stand at a trade show, then it’s important to remember that success isn’t guaranteed just because you’re turning up. It’s up to you to make the show a success. Below, we look at a few essential tips that’ll push you in the right direction.
Start Planning Early
Having a stand at a trade show isn’t something that you can put together last minute. If you’ve spotted a trade show in the near future, then look at attending that way as just a guest, and make plans to exhibit at the one that follows further on down the line. It might not seem like it, but there are a lot of tasks that have to go into trade shows, and you can’t dedicate all your time to it -- you do have a company to run, after all. Starting well ahead of time will also allow you to bounce ideas around for a while, rather than just going with the first one that comes to mind.
Your Best Players
You’re showing off your company at this trade show, and that includes your employees, not just your products and services. If this is going to be as successful as possible, then it’s important that you’re selecting your most outgoing and enthusiastic employees to man the stand. The people you select will be the ones interacting with the public and ultimately deciding whether they’re interested or not, so confident and engaging speakers is a must.
One of the most important aspects of any trade show is the free swag! This helps to draw people’s interest to your stand, and also ensures that they’ll remember your name long after the trade show is over. So be sure to put together a selection of goodies for the show. This could involve buying a badge making machine and handing out badges that have your name and logo printed on the front. Or you could hand out pens, USB sticks, or even branded snacks and drinks. It doesn’t really matter what it is, providing your name is on it: people love free stuff!
Get the Look
You’ll also need to put together a stand that best showcases your company. A well-designed stand can be a real attention-grabber and can give visitors an idea of what your business is all about even before they have a chance to speak to you.
Finally, be sure to follow up with the connections you’ve made after the trade show is over. Indeed, in many ways, the real work of the trade show begins once the event is over, so hit the ground running when you’re back in the office.