In 2020, your options for marketing are extremely diverse. You can choose from a variety of different mediums and research your target audience in a far more advance way than even 10 or 15 years ago. Of course, with more accessible platforms for businesses to market, there is a lot more competition for your customers’ attention. So how do you stand out in such a competitive market?
The key is to find the right forms of marketing for your business, and it’s a good idea to start by taking a look at which forms are marketing are getting the most attention today. No matter what industry your company works in, the following forms of marketing could play a very important role in your company’s future success.
Even though we are living in the information age where people are largely influenced by what they see through electronic mediums such as the internet and television, physical mail is still going strong. Things such as pamphlets, newspapers and other personalized items can be very useful for marketing and shipped to potential customers through mail. Research shows physical mail may still be more effective than other platforms of marketing, as it is far more interactive than a tv commercial or billboard that is easy to pass right by. With physical mail your customers are holding onto something in their own hands, which provides more value to them. Sending products in the mail such as personalized hats or magnets with your company logo on them can help spread your brand as well.
It goes without saying that in today’s digital world, an online presence is an essential part to any business’s success. Websites like Facebook, Instagram and Twitter are great places to build relationships with your customers worldwide, and marketing techniques such as Search Engine Optimization (SEO) help increase your visibility to those potential customers. For a small business that can’t necessarily compete in traditional advertisements like billboards and television ads, digital marketing is a great equalizer. It allows smaller businesses to gain access to customers even with a smaller budget. Digital marketing offers higher ROI than most traditional marketing platforms, and allows your business to reach customers wherever they are, through their mobile phones and computers.
According to Nielson, 92% of people trust the reviews of other individuals over reviews made by brands. Even if reviews have been made by complete strangers, people will still trust those reviews more, as they are perceived as unbiased. So, it is wise to find someone with a good reputation and following who can review your goods and services.
Video marketing is another modern tool that is a very effective marketing tactic. Create videos that allow customers to interact and visually experience what your company is, what they sell, and how they can expect to be treated. The videos don’t have to directly advertise a good or service by talking about it like a commercial; it can have a storyline or be informative like a documentary. It can even be a walkthrough of how to use your website and what they can expect to find on it.
Though considered a part of digital marketing, it’s worth taking a separate look at email as a marketing platform. Through the use of emails, companies can send announcement updates and online newsletters to customers that have reached out to them in the past. Email marketing is also the most cost-effective form of marketing out there, with no postage or printing fees.
Put your Presence Out There
Another great way to market your good or service is to physically put your presence out there. Look online for local festivals or community fairs. Go out and rent a table with information and goods relating to your business. You should look for conventions where people with your goods and services go to network and show their items. Physical business connections can be a great marketing source for your business.