4 Effective Marketing Strategies for Real Estate Businesses

Last Updated: 

October 30, 2023

The real estate industry has always been more of a roller coaster than a carousel, and today it is no different. It continues to go through countless ups and downs and is strongly influenced by several factors, ranging from interest rates to economic conditions and job growth, among other things. On top of that, there is plenty of bloodthirsty competitors just waiting to become the best and attract new clients. That is why having a solid grasp of real estate marketing is an absolute must for anyone in the field.

Regardless of what is going on in the market, both new agents and experienced pros can apply many different strategies to boost their businesses and make them thrive. To learn more about navigating their complexities, continue reading this article!

Below, you will find more details about some of the key strategies that you can use to expand your real estate business. No matter whether you decide to gather more information about your target market, turn to social media for more exposure, or create the most attractive-looking listings out there, in the end, you will have greater chances of winning the real estate marketing game.

Key Takeaways on Marketing Strategies for Real Estate Businesses:

  • Identify Your Target Market: Focusing on a niche market and becoming experts in it can lead to success. Understanding your target market's demographics and preferences can provide insights into their needs and preferences.
  • Embrace Digital Presence: Around 77% of realtors use social media for real estate marketing. Platforms like Facebook, LinkedIn, and Instagram are popular for real estate marketing. Additionally, having a professional website can increase brand awareness and attract quality leads.
  • Importance of SEO: SEO practices help websites rank higher in search engines. It's divided into:
  • On-Page SEO: Optimising web pages with targeted keywords in titles, metadata, and body text.
  • Off-Page SEO: Actions outside the website, like getting high domain authority sites to link to your website.
  • Technical SEO: Improving website aspects like responsiveness, security, and speed.
  • Create Comprehensive Listings: Modern consumers prefer detailed information. Listings should provide detailed descriptions, professional photos, virtual tours, and links to tools like Google Maps and Google Earth. Highlighting nearby attractions like schools, cafes, and parks can also be beneficial.
  • Professional Assistance: Consider hiring professionals, such as photographers, to enhance the quality of property photos and listings.

In the competitive real estate market, adopting effective marketing strategies is crucial. Whether it's understanding the target market, enhancing online presence, optimising for SEO, or creating comprehensive listings, these strategies can help real estate businesses stand out and attract potential customers.

Online Business Startup

Identify Your Target Market

Identify Your Target Market
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This is arguably one of the most important strategies that you can try when striving to become a successful real estate business owner. Follow the steps of other brokers and established businesses who, in many cases, found their way to wealth and fame by focusing on a niche market and becoming experts in it. 

Doing so can give you a good idea about what is currently driving your own target market, what risks you should be aware of, and where it is headed in the future. For example, you can stand out from the crowd of your competitors by being knowledgeable about the new developments that might make living in certain areas of the city easier, such as new schools or public transportation projects.

To find your target market, look at the demographics of people who have actually purchased your homes. Connecting with them directly can be the most effective way to learn what they are looking for and what information will be most relevant and valuable for them. You can also try to take a closer look at developments from competing developers that offer similar designs and price points and see what kind of people they are managing to attract. The more you know, the better. Who knows, your potential customers might even want to learn the answer to questions such as what does BRRRR mean in real estate!

Create a Website and Use Social Media

Use Social Media
Image by Joseph Mucira from Pixabay 

These days, social media can be tremendously helpful to real estate agents who want to attract potential clients in the right area and at the right time. In fact, around 77% of realtors admit that they actively use social media for real estate in one way or another. On top of that, 47% of real estate businesses say that social media brings the highest quality leads in comparison to other sources.

The most popular social media platforms for real estate marketing strategies include Facebook, LinkedIn, and Instagram. If you decide to create accounts there, make sure you fill out every field available - this way, you will get found by more relevant users. Essentially, the more approachable you seem and the more details your account provides, the higher the chances that people will notice you. 

Another way to establish your online presence and gain more credibility is by launching a professional website. With a website, you will also be able to market your business on search engines such as Google and Bing. Doing so should help you increase brand awareness and attract more quality leads.

Remember About SEO

Whitehat SEO
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Keep in mind that even if you put all the time and effort into creating a responsive and aesthetically pleasing website and polished social media profiles, it will not do a thing for your benefit if people will not be able to find it. That is exactly where SEO comes into play. In a nutshell, it is a set of practices that help your site rank high in search engines. SEO can be divided into three key areas.

  • ON-PAGE SEO - the practice of optimising web pages to improve a website's search engine rankings and earn organic traffic. To improve it, your page should include the keywords that you are targeting for each page in that page’s title, metadata, and body text.

  • OFF-PAGE SEO - actions taken outside of your own website that impact your rankings within search engine results pages, also known as SERPs. To nail it, you need to get sites with high domain authority to link to your website.

  • TECHNICAL SEO - improving the specific technical aspects of your website to increase the ranking of its pages in the search engines. You can take care of it by making your website responsive, secure, and fast.

Create the Best Listings

In the day of the Internet, consumers often prefer to do most of the work themselves, especially when they plan to make major purchases. When scouting around, they will surely Google the address and use tools such as Street View to check out the general area of the property that they consider buying to get a feel for it, see what businesses are within walking distance and what other homes are in the neighborhood. They may even be interested in taking a virtual tour of the property. 

For this reason, it would be perfect if your property pages and listings provided users with access to all this information. You should also include detailed, well-written descriptions, professionally taken photos, virtual tours, and links to both Google Maps and Google Earth so that people do not have to look for them on their own. It is also a good idea to provide a list of all interesting spots nearby, such as schools, cafes, parks, and restaurants.

Do not shy away from hiring professionals to help you do the work if you lack the necessary skills. For instance, consider working with a photographer that specialises in taking awesome-looking photos of properties. The right time of day or angle can make a world of difference to the way a potential client perceives a property.

In Conclusion

The competition in real estate marketing is fierce. In order to survive, you need to find a way that will allow you to stand out from the crowd. Luckily, this can be achieved by following one of the marketing strategies mentioned above. With enough dedication, time, and effort, there is no reason why your business should not experience growth and gain notoriety among more potential customers.

Whether you choose to start by identifying your target market, create a website and increase your social media presence, follow the rules of SEO or present the best listings out there, you are sure to wow your potential customers and attract them to your services. Good luck!

Image by mohamed Hassan from Pixabay 

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