Platforms You Can Use to Grow Your Salon Business

Last Updated: 

November 7, 2023

Platforms You Can Use to Grow Your Salon Business

As a salon owner, you likely spend a lot of time thinking about how to grow your business. You may have even researched ways to expand your customer base and increase revenue - but if you haven't explored online marketing yet, now is the time! While there are many different platforms that can help your salon succeed, we've narrowed down the most effective options for growing your business into three categories: Facebook, Instagram and Pinterest.

Key takeaways on platforms to grow your salon business

  1. Online Appointment Scheduling: Simplify booking by offering clients an easy way to schedule appointments online, reducing no-shows and last-minute cancellations.
  2. Social Media Presence: Boost your salon's visibility by engaging with clients and showcasing your work on popular social media platforms like Instagram and Facebook.
  3. Customer Loyalty Programs: Encourage repeat business with loyalty programs that reward clients for their continued support.
  4. Email Marketing: Keep clients informed about promotions, events, and news through targeted email campaigns.
  5. Review and Referral Management: Improve your online reputation by managing reviews and encouraging clients to refer friends and family.
  6. Inventory and Staff Management: Streamline operations by utilising software to manage inventory, staff schedules, and payroll.
  7. Analytics and Reporting: Track your salon's performance with data-driven insights to make informed decisions for growth.
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Facebook is the largest social media platform in the world and has more than 2 billion monthly active users. This means that you are likely to find your target audience on Facebook, especially if you are targeting women. In fact, 55% of all female internet users in the United States have a Facebook account.

The average age of an American woman with a Facebook profile is 35 years old, a prime demographic for salons looking to attract new clients who are already familiar with their services but haven't yet visited them.


Instagram is a great platform for sharing pictures of your salon, products and services. Instagram has over 700 million users so it's a great way to get in front of new customers. You can also use it to connect with other salons and industry professionals by following them on Instagram if they have an account or by commenting on their photos.


Pinterest is a place where people go to discover ideas for their lives, careers and interests. It's a visual discovery tool that allows users to browse through "pins" or images that have been pinned by other users. Pinterest users can create boards based on any topic they want and then pin items from around the web onto those boards.

This is a great opportunity for salons because it's one of the most popular social media platforms out there right now with over 200 million active monthly users!


LinkedIn is a great platform for B2B businesses. It's also good for B2C businesses that sell to other businesses, as it allows you to connect with people in your industry and find new leads.

LinkedIn is like Instagram, but more professional, you can post photos of your work or products on LinkedIn, but they must be professional-looking (no selfies!). You can also write blog posts on LinkedIn and link back to your site from there, which will help drive traffic back into your salon website or blog.

LinkedIn is an excellent way to connect with potential clients who might want what you're offering, whether that's hair services at the salon itself or supplies such as shampoo bottles or combs made specifically for salons.


Yelp is a great place to get reviews and find new clients. You can use it to find new employees, too, but be careful: there are lots of scammers out there who will take your money and run, so make sure you only hire people who have positive reviews and are certified by the Better Business Bureau (BBB).

Yelp also has an excellent directory of vendors that can help you grow your business by providing services like spa treatments or food delivery services for events at the salon.

Google My Business (GMB)

Google My Business (GMB) is a free tool that allows you to manage all of your business information on Google. It's important to have an optimised GMB profile because it helps customers find you in search results, which means more traffic and sales for your salon.

Setting up a GMB profile is simple: go to, click "Add or claim a new listing," enter your business name and address (or use their nifty map tool), add photos of the inside of your salon if possible, then click "Save" at the bottom of screen before saving again on another screen where you can add hours and contact info, that's all there is! You should also verify ownership by verifying either with Google Maps or by sending them a copy of government ID via fax or mail if they request it later on down the line when they start doing reviews checks every 90 days (more info here).

Once set up properly with accurate information about yourself as well as links back into other platforms such as Facebook Page or Instagram account(s), reviews should start showing up automatically within 24 hours after posting them online through Yelp!. The key here though is responding quickly when someone posts something negative; this way people know how much effort goes into keeping things clean throughout each visit without feeling like they're being ignored by management staff members who don't care enough about customer satisfaction levels.

The best way to grow your salon business is to focus on one platform at a time, and start using them today!

The best way to grow your salon business is to focus on one platform at a time, and start using them today!

  • Pick one platform and focus on it. Don't try to do everything at once. You'll have more success if you pick a platform that is best suited to your business and then learn everything about it (the good, the bad and ugly). If it's not working out for your business - which happens sometimes - then move onto another platform with this same level of dedication until you find something that works for both parties involved: You as an owner/operator; Them as consumers who need services like yours!
  • Start using them today! Don't wait until tomorrow or next week because by then someone else might have already taken advantage of what could've been yours if only they had acted sooner than later...

FAQs on platforms you can use to grow your salon

Welcome to our FAQ section! We understand that growing your salon business can be challenging, and you may have questions about the various platforms and strategies available. Here, we've compiled a list of frequently asked questions to help you make the most informed decisions for your salon's success.

What are the best online appointment scheduling platforms for salons?

If you are looking for a way to increase your salon business and make more money, then it's probably time to consider online appointment scheduling software. There are many different types of online appointment scheduler software available on the market today, but not all of them offer the same features as others. Here are some things to look out for when choosing an appointment scheduling platform:

  • Does it have a mobile app? If so, does it work well with your smartphone or tablet?
  • Is there an option for email reminders?
  • Can customers book appointments directly through their website or social media page?

How can I effectively use social media to promote my salon?

Social media is a great way to connect with your customers and build your brand. It's also a fantastic way to promote your salon. If you're already using social media, then you know how powerful it can be for promoting yourself and your service, -but if not, now's the time!

There are so many ways that social media can benefit both salons and their owners:

  • By posting about special offers or promotions on Facebook or Twitter regularly, you'll keep customers engaged in what's happening at the salon (and maybe even get some new ones). Your posts will also appear in their newsfeeds as an added bonus!
  • By sharing photos of beautiful hairstyles on Instagram every day, or at least once every few days, you're showcasing what makes your business unique from other local salons nearby. This helps establish trust between potential clients who may be considering switching over but aren't sure yet because they don't know how much better off they'd be doing things differently than before!

What types of customer loyalty programs work well for salons?

If you're looking for ways to boost your salon's customer loyalty, there are several options. Rewards programs are one of the most popular ways for salons to incentivise repeat business and referrals. A rewards program is typically a point system that allows customers to earn rewards based on their purchases or referrals. Points can be redeemed in various ways, such as gift cards or coupons at the end of each month or year-end rewards like free services or products.

A loyalty program is another option that allows clients who visit regularly (or make a purchase) receive special offers from time-to-time based on their history with your salon, this could include discounts on services, gifts when they come in for appointments and more!

If you want something more simple than setting up an entire point system from scratch but still want something similar enough where your clientele feel motivated by earning points towards prizes/discounts then consider offering refer-a friend programs instead where each person gets $5 off their next visit once they bring another friend along who also books an appointment within 30 days after making theirs!

How do I create an effective email marketing campaign for my salon?

Email marketing is an effective way to reach your target audience, and it allows you to personalise your message. You can use email marketing to promote new products and services, as well as events and promotions.

But how do you create an effective email campaign for your salon? The following steps will help:

  • Decide what kind of content will be included in your emails (e.g., product info, seasonal promotions)
  • Send out a welcome email when someone subscribes via the sign-up form on your website or social media page(s)
  • Provide regular updates about what's going on at the salon through periodic newsletters

How can I manage and respond to online reviews for my salon?

You can also use the platforms to respond to reviews. If a customer has a negative experience at your salon, it's important that you respond quickly and in a positive way. Negative feedback is inevitable, but responding with anger or defensiveness will only make matters worse. Instead of reacting defensively, try responding with solutions: "We're sorry this happened! We'd love another chance to fix it for you."


We hope this article has helped you understand some of the many ways to grow your salon business. There are so many options out there and it can be overwhelming to try and figure out which ones work best for your needs. We hope that by providing information on these platforms, we can help ease some of that stress!

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