May 2, 2024
Women who want to enter the entrepreneurial world have to share their time between two babies (or so to speak); one is their children and the second is their businesses.
Because they both need more attention as they grow by the time. This is challenging especially for a Mother juggling a busy work day and the constant joys of parenthood. So, it is necessary to hire a Business Coach to help gain your confidence in running your business.
A Business Coach can help you in the following ways:
Many mums (and Dads!) are trying to work more, and they don’t have any boundaries around their business, they think if they stop working or take some time for rest, their businesses will fail.
For them, criticism is around every corner. Business Coaches give them the confidence to do work fearlessly and use criticism against your work and take it positively.
But beyond just handling criticism, so many entrepreneurial parents find themselves caught in a cycle of “doing all the things” and still not seeing the results they want. It’s easy to fall into the trap of feeling like you must constantly be busy, whether that’s tweaking your website at all hours or spending countless hours on social media hoping for leads that never materialise.
Without clear boundaries, you might end up working all the time, struggling with imposter syndrome, or taking on clients who don’t value your expertise and push your limits. The truth is, without recognising your unique strengths and focusing on clients who genuinely appreciate your skills, it’s easy to lose confidence and burn out.
A great Business Coach helps you recognise your superpowers and ideal clients, so you stop spreading yourself thin and start seeing real results. They’ll encourage you to set boundaries, define your signature offers, and, most importantly, give yourself permission to rest, recharge, and work smarter instead of harder. This shift in mindset can transform not only your business, but also your wellbeing and family life.
It's completely normal for entrepreneurial mums (and dads) to sometimes feel like they're winging it or wondering if they're really qualified. After all, when you’re juggling kids, clients, and your own expectations, that sneaky inner voice, imposter syndrome, can pipe up and make you question what you bring to the table.
But here’s the reality: the experience you’ve gathered from both business and motherhood is your superpower. You’re not just offering standard services—you’re bringing a blend of organisation, empathy, tenacity, and problem-solving that only someone managing both boardrooms and bathtimes could have!
A Business Coach can help you:
Let’s make it practical. Imagine Sarah, a mumpreneur who constantly undercharged and took on more work than she could handle because she doubted her own value. Through coaching, Sarah pinpointed what set her apart, her efficiency, warmth, and knack for spotting solutions others missed. Within a few months, she rewrote her service descriptions, raised her rates, and began attracting clients who valued her unique perspective.
Remember, you don’t have to silence your inner critic alone. By focusing on your personal strengths and being honest about what you do best, you’ll find the courage to show up as the businesswoman you truly are, no qualifiers or apologies needed.
Running a business can sometimes feel like driving through London fog, visibility is low, confidence wavers, and you’re never quite sure which turn takes you closer to success. This is where a specialised coaching system becomes your headlights and your trusty GPS, helping you find your path and drive forward with purpose.
A seasoned Business Coach brings structure to the overwhelming chaos. Instead of just tossing out generic advice or letting you vent aimlessly, they combine practical strategies with personalised guidance. This way, you not only discover what steps to take next, but you also learn how to take those steps in a way that fits who you are as a business owner, and as a parent.
Here’s how such coaching can speed up your journey:
Ultimately, investing in coaching is about accelerating results. Instead of wandering in circles or feeling like you’re the only one struggling, you’ll have an experienced partner guiding you, helping you see opportunities, avoid pitfalls, and build the confidence you need to succeed.
With clarity on your side, you start making decisions faster, connecting more deeply with your clients, and turning your business vision into reality, without sacrificing your sanity (or missing out on those after-school soccer games).
Business mum or not, there's one thing that separates entrepreneurs who consistently move forward from those who feel stuck: clarity. Think of it as your business’s GPS, without it, you can end up wandering in circles, second-guessing every decision, and wondering why all your effort isn’t quite landing with your dream clients.
If you’ve ever felt like you’re putting in all the hours (often split between school runs, life admin, and a stubborn toddler), but your business is still crawling rather than sprinting, clarity is usually the missing piece. With clear direction, you:
Without clarity, it’s all-too-easy to pour your energy into tactics and advice that sound smart on paper but don’t align with what makes your business unique. Just ask any parent who’s tried to run their business during nap time, every minute needs to matter! When your vision and strategy are crystal clear, you can let go of overwhelm, lean into what actually moves the needle, and create a business that grows sustainably (without eating every family dinner in the process).
Clarity doesn’t just make you more productive, it gives you the confidence to show up as the best version of yourself, connect deeply with your clients, and build a business that works for you (not the other way around).
A lot of mums I work with tell me they are often racked with guilt because their work takes them away from their families, and on the flip side, their family life doesn't often provide the time and space to grow a business. To become an entrepreneur, this journey might be significant and fulfilling; the only thing that you must give yourself is space. Give yourself space to work, to learn, to fail, to think and to collaborate and most of all space to just be. Get rid of the guilt for asking for space and be confident about the fact that you're a businesswoman.
The understanding and support of people who are in the same circumstances can be considered as life-saving. Other mums, who are running businesses, can support you to grow. They give a space of grace and understanding. Listen to them and learn from their experiences. Many Business Coaches are mums (and Dads) and will inspire you with their true story of struggle and enthusiasm.
One crucial benefit of working with a Business Coach is discovering what truly sets you apart, your "secret sauce." So many entrepreneurial mums fall into the trap of trying everything they've read in books, or what works for others, only to find themselves spinning their wheels. You might be an amazing coach, consultant, designer, or artisan, but if you aren't clear on what makes you special, it's easy to feel invisible in a crowded market.
When you gain real clarity about your unique strengths, everything starts to change. You’re suddenly able to speak directly to the right clients, the ones who genuinely connect with your story and your skills. As a result, you’ll see more of those wonderful moments when the right client just “gets it” and is eager to work with you.
Clarity here is more than a nice-to-have: it transforms your confidence and your results. Instead of second-guessing yourself or comparing your journey to others’, you’ll feel a renewed sense of direction and certainty in your decisions. This mindset shift often leads to meaningful business growth, whether that means consistently reaching higher income months or simply running your business with more ease and joy.
And best of all? This newfound confidence carries over into every area of your life, making you a more present parent, a stronger leader, and a happier entrepreneur.
You might wonder, “Does coaching really make a difference for women like me?” The short answer is yes, and the evidence is more than feel-good anecdotes. I’ve seen entrepreneurial mums transform their businesses (and their daily lives) with the support and structure a Business Coach provides.
Take Sophie, for example, who juggled twin pre-schoolers and a freelance design business from her kitchen table in Brighton. With coaching, she developed clear boundaries around work and family, meaning she now stops work at 2 pm sharp, guilt-free, to be fully present with her children. Her business revenue? Up 40%, simply because she learned to focus on high-impact tasks and let go of the endless to-do list.
Or Priya, who came from a corporate background in Manchester and started her own virtual assistant agency while raising her son. She credits regular coaching sessions with helping her shift her mindset from “hustle and hope” to leading her business with vision and confidence. She now regularly appears as a guest on the BBC’s “Woman’s Hour” to share her story.
Then there’s the community impact, many business coaching groups for women entrepreneurs offer safe spaces, much like the Mumsnet online forums, where you can swap advice, vent, and celebrate wins. You’ll find real testimonials describing the difference made: women who finally took the leap, set healthy boundaries, or turned side hustles into thriving, sustainable businesses.
These are not overnight miracles, success looks different for every mother. Some want to scale to six figures, while others simply want a business that fits into school hours. But consistently, the common thread in these stories is that women who seek guidance and community gain not just strategies, but the confidence and resilience to persevere.
So, if you’re craving a bit of inspiration or reassurance from others who’ve walked this path, listen in to podcasts like “She Means Business” or “Clever” for real-life interviews. You’ll hear mums talking openly about their challenges and practical solutions, because none of us need to feel alone in pursuit of business dreams.
Being a mother, it’s very hard to leave your children at home and get out for work. Many mums left their business because they could not manage their priorities effectively. Sometimes you only need an advisor. So, a Business Coach will help in prioritising the most important tasks around managing motherly duties, family priorities and successfully running a business.
In short, a business coach is very helpful to supporting women entrepreneurs. Helping women learn:
New mums who are just entered in entrepreneur society are in need confidence boost and support from home. Because these women are trying to do something different. So only need to provide a better chance and a proper person who lead them in a direction. Here, Business Coaches play their part very sufficiently.
But how do you create messaging that truly connects with the right people? Here are a few proven strategies that I share time and again with fellow mums, and that I use in my own business:
Focusing on these foundational steps means your messaging won’t just sound good on paper, it will actually reach the people you’re meant to serve.
In fact, the INLP Center recently published an articles on the five obstacles to becoming a successful business coach, and their reasons included:
It’s the golden question every busy mum-turned-entrepreneur (and frankly, every dad too) wants answered: how long is it going to take before you see those real, substantial results from working with a business coach?
Here’s the honest answer: it depends. Your timeline can be influenced by a whole host of factors, everything from your starting point and prior experience to your willingness to step outside your comfort zone (and maybe even the number of Lego bricks you’re dodging beneath your feet each day).
Some women begin seeing mindset shifts or small wins in just a few weeks, especially if they’re quick to implement guidance and stay consistent. For others, reaching bigger milestones (like launching a new product, scaling up revenue, or gaining the confidence to set firmer family-work boundaries) can take a few months or more.
A few things that tend to speed up your progress:
Above all, remember there isn’t a one-size-fits-all answer. Progress, big or small, is still progress, and every step forward is worth celebrating.
One of the most common questions I hear from fellow mums (and dads) starting their business journey is whether to go for group coaching, one-on-one support, or try a mix of both. The good news? You don’t have to choose just one.
Many business coaching programs, including those I recommend to my clients, offer a flexible combination of private sessions and group calls. Here’s why that matters:
I always tell my clients that the mix of connection and personal support is what really propels you forward. You get encouragement, fresh ideas, and a wider circle of accountability, sometimes just one tip shared in a group call can change how you approach a tough week.
For many mums, it’s this blend of private and group coaching that provides both space for your voice and a supportive network that keeps you inspired and moving forward.
In fact, the INLP Center recently published an articles on the five obstacles to becoming a successful business coach, and their reasons included:
If you want to know more you can read the full article on the INLP website here.
Entrepreneurial mothers often face unique challenges balancing business growth with family responsibilities. A business coach provides tailored strategies for time management, work-life integration, mindset shifts, and overcoming specific hurdles like guilt or imposter syndrome, helping them thrive in both domains.
Coaches offer practical techniques for prioritizing tasks, delegating effectively, setting boundaries, and creating efficient schedules. They help entrepreneurial mothers optimize their time, reduce overwhelm, and create a healthier balance between their business demands and personal life.
A coach helps entrepreneurial mothers cultivate a growth mindset, transforming self-doubt and limiting beliefs into opportunities for learning and development. They encourage resilience, self-compassion, and a positive outlook, essential for navigating the ups and downs of entrepreneurship and motherhood.
Yes, coaches are adept at helping clients recognize and challenge imposter syndrome. Through guided exercises and reframing negative thoughts, they empower entrepreneurial mothers to acknowledge their achievements, build self-confidence, and embrace their competence and value.
While there might be overlaps, a business coach focuses specifically on your business goals and professional development, providing strategies and accountability. A mentor offers guidance based on their personal experience, and a therapist deals with mental health and emotional well-being. A coach's role is to help you achieve specific, actionable business outcomes.
Coaches establish clear expectations and regularly check in on progress toward agreed-upon goals. This consistent follow-up and structured support motivate entrepreneurial mothers to stay committed, take action, and maintain momentum, ensuring they implement strategies and achieve desired results.
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