Setting Objectives and Key Results - Paul Wilson

Last Updated: 

April 3, 2023

In this episode of the Fearless Business Podcast I hand over the reins to one of our certified mindset coaches, Paul Wilson, who runs a group coaching/hypnotherapy session to help our members to gain clarity over what their objectives for the month ahead look like, what is getting in their way and the key results.

Objectives and Key Results (OKRs) are something I discovered in the book Measure What Matters by John Doerr. He uses some fantastic examples but what really stands out for me is why OKRs are better for businesses than traditional goal setting.

Paul now hosts a regular monthly OKR sessions once a month with the members in our business accelerator to lock on their objectives for the month ahead, with remarkable results.

Key Takeaways from this Podcast Episode About Objectives and Key Results

  • Monthly Group Coaching Sessions: Paul Wilson's mindset coaching and hypnotherapy expertise help Fearless Business Accelerator members to gain clarity on their objectives and tackle potential obstacles.
  • OKRs in the Spotlight: Inspired by John Doerr's book, Measure What Matters, OKRs provide a goal-setting framework that promotes alignment between personal goals and business strategy.
  • The OKR Advantage: Choosing OKRs over traditional goal-setting methods offers businesses the flexibility and agility needed to drive growth and adapt to the ever-changing competitive landscape.
  • Remarkable Results with OKRs: Members of the Fearless Business Accelerator have experienced significant growth and success through the implementation of OKRs in their monthly sessions.
  • Transforming Your Business: The OKR framework, under the guidance of mindset coach Paul Wilson, can unlock your business's potential and pave the way for a prosperous future.
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A bit about Paul

Paul uses Advanced Conversational Hypnotherapy to quickly and easily resolve some of life's most difficult problems such as anxietyerectile dysfunction and female sexual dysfunctiondriving and passenger anxietysmoking & alcohol dependence and phobias without the use of medications and months of talk therapy. Based in Folkestone with online consultations for any timezone.

I also coach business owners to let go of Procrastination, Perfectionism and Imposter Syndrome - letting go of beliefs that are holding them back from success in their field.

Gaining Clarity: Monthly Group Coaching Sessions

Paul Wilson's expertise in mindset coaching and hypnotherapy plays a crucial role in helping members of the Fearless Business Accelerator identify their objectives for the month ahead. During these monthly group coaching sessions, Paul assists participants in recognising and overcoming any obstacles that may hinder their progress. By honing in on specific goals and addressing potential roadblocks, members can move forward with a clear vision and newfound determination.

Unveiling OKRs: Inspired by John Doerr's Measure What Matters

Objectives and Key Results (OKRs) are a goal-setting framework that gained popularity after being featured in John Doerr's best-selling book, Measure What Matters. This framework emphasises the importance of setting ambitious objectives and measuring progress through well-defined key results. By incorporating OKRs into the Fearless Business Accelerator, participants can better align their goals with their overall business strategy, driving both personal and professional growth.

Why Choose OKRs: The Advantage Over Traditional Goal Setting

Traditional goal setting often focuses on rigid milestones, which can limit a company's ability to adapt and innovate. On the other hand, OKRs provide businesses with the flexibility and agility needed to thrive in today's competitive landscape. By setting ambitious objectives and regularly reviewing progress towards key results, businesses can maintain their focus on what truly matters, while making data-driven decisions that promote growth and success.

Achieving Remarkable Results: OKR Sessions in the Business Accelerator

Members of the Fearless Business Accelerator have experienced remarkable results through their participation in Paul Wilson's monthly OKR sessions. By leveraging the power of OKRs, members can better align their objectives with their overarching business strategy, leading to more efficient and effective decision-making. As a result, businesses can experience accelerated growth, increased productivity, and improved collaboration among team members.

Final Thoughts: The Power of OKRs in Transforming Your Business

Embracing the OKR framework can significantly impact the trajectory of your business, fostering growth, innovation, and success. With the guidance of certified mindset coach Paul Wilson, participants in the Fearless Business Accelerator can unlock the full potential of OKRs and pave the way for a brighter and more prosperous future. Don't miss out on the opportunity to transform your business through the power of Objectives and Key Results.

Objectives and Key Results FAQs

Key Performance Indicators (KPIs) are a way of measuring how well your organisation is performing. The idea behind KPIs is simple: you set a target for each KPI, then track whether or not your organisation is hitting that target. If it isn't, you can identify where improvements need to be made. But there's more to KPIs than just setting up targets and measuring progress — in this article, we'll explain why KPIs are important for small businesses and big ones alike, and how KPI software can help you get started with them.

What is an objective?

An objective is a specific, measurable and time-bound result that you want to achieve. In other words, it's the end goal of your KPI or SMART goal.

An example objective might be "to increase revenue by 20% this year."

Objectives should be SMART - Specific (clearly defined), Measurable (you can measure it), Achievable (the possibility exists for success), Realistic (possible within available resources) and Time-bound (with some kind of deadline).

What is a key result?

A key result is a measurable outcome. It's a specific, tangible and time-bound result that you can achieve. A key result is an objective that can be measured and tracked, so you know if you've achieved it or not.

Key results are also called KRA or KRAs (key result areas). These terms are used interchangeably in the context of objectives-and-key-results frameworks like OKRs (Objectives & Key Results) or SMART goals

How are objectives and key results different from goals?

The main difference between objectives and key results is that they're both aspirational. An objective is a broad statement of what you want to achieve, while a KPI is one specific measureable outcome that can be used to monitor your progress toward achieving it.

A good example of this is an objective: "I want to run my own business by 2020." That's something you might write down in your life plan or journal as an aspiration for where you want your career and life journey to go over the next decade or so--but it's not very specific or measurable on its own, which makes it difficult for others (like employers) who don't know much about what kind of business owner we are talking about here (e-commerce? brick-and-mortar?) or how much money needs to come into play before this dream becomes reality.

What are Objectives and Key Results?

Objectives are measurable, time-bound and specific to a department, project or goal. Key results are measurable, time-bound and specific to an objective. They're the metrics used to measure the success of objectives.

Example: Objective: Create a new website that increases sales by 20% in six months. Key Results: New site content has been designed and approved by stakeholders; copywriting has been completed for all pages (except for the home page); wireframes have been approved by stakeholders; front-end development is underway on three key pages including checkout process flow diagram with clickable prototype link ready for QA testing when complete; backend development will begin once front end work is complete so we can integrate seamlessly with existing system architecture

Objectives and Key Results are used by a lot of Fortune 500 companies. Why should I care about them?

Objectives and Key Results are used by a lot of Fortune 500 companies, so it's no surprise that they can be useful for your business as well. Objectives and Key Results are a way to measure performance, and they help you to focus on what matters. If you want to achieve your goals, then this is the tool for you!

The most important thing to remember about Objectives and Key Results is that they work together in order for them both (objectives & key results) will work together in order for them both (objectives & key results) will work together in order for them both (objectives & key results) will work together in order for them both (objectives & key results).

How does KPI software work?

The KPI software is a cloud-based solution that allows you to easily create and manage your KPIs. The KPI software is easy to use, automated, scalable and secure.

KPI software has a number of key benefits:

  • It helps you monitor the performance of your business on an ongoing basis so that you can improve it over time
  • It enables you to set goals for each KPI that are specific enough so that they can be achieved but not too specific so they're so easy they don't require any effort or investment
  • The data collected through the metrics will give insight into where improvements need made within an organisation

What is ROI, and how do I use it with Key Results?

ROI is Return on Investment, which is a measure of how much money you make from your investment.

You can calculate ROI by dividing the profit from your investment by the cost of your investment. For example: if you made $10,000 in revenue and spent $5,000 on marketing materials and other costs related to launching your product or service, then your ROI would be 200%. This means that for every dollar spent on developing this new offering (or "investment"), two dollars were generated back in revenue.

This metric can be useful when used with Key Results because it helps show how effective your investment has been--and whether or not it's worth continuing these efforts into future projects.

What if I don't have real data for my objectives or Key Results?

If you don't have real data to support your objectives and Key Results, there are several ways to get it.

  • You can ask stakeholders (your boss, colleagues or direct reports) for their opinions. Be careful not to use this method too often as it may lead them to believe that you're not confident in your own ability.
  • You can talk with customers directly by conducting interviews or surveys with them. This is an excellent way of getting feedback on how well you've done in meeting their needs and expectations--and whether they would recommend your products/services/company again! You might also consider surveying competitors' customers if they're willing to participate; this will help identify gaps between what those companies provide versus yours (and give insight into how much room there might be for improvement).
  • If there isn't enough time available before the end date of each quarter/year for these types of activities then consider using external sources such as industry reports from third party research firms which provide detailed information about specific industries including number sales figures etc., along with forecasts going forward into future years."

If my organisation is so big, how will I know if my KPIs are working or not?

If your organisation is so big, how will you know if your KPIs are working or not?

That's where a tool like fearless business accelerator comes in. It tracks all of your KPIs and shows you whether they're working or not.

How do you help with the implementation process?

We can help you set up your KPI system, processes and team. We can also help with the culture change required to implement these changes successfully.

We have extensive experience in supporting organisations on their journey to be more data-driven and we have worked with some of the world's leading brands including Apple, Unilever and Coca Cola.

There are a lot of reasons to use KPIs, but they won't work unless they're implemented properly

There are a lot of reasons to use KPIs, but they won't work unless they're implemented properly. Here are some tips on how to get started:

  • Start with the right KPI. If you don't have an objective in mind, it's hard to measure whether or not your KPI is successful and why. Before setting up any metrics at all, make sure you know what success looks like--then define it as specifically as possible so everyone knows exactly what they're trying to achieve.
  • Measure success regularly. Once you've defined what success looks like (or even better--before), stay vigilant about tracking those metrics over time and evaluating whether or not things are improving based on them! Evaluating only once every six months or so is too long; if something isn't working out how we thought it would after just two weeks then there's no reason not try something else sooner rather than later!


If you're looking to improve your organisation, KPIs are a great place to start. They give you a way of measuring how well things are going and how much progress has been made towards achieving your goals. But if you want them to work for you and not against you, then it's important that they are implemented properly---and this is where we come in! We can help with everything from creating new metrics or setting up software solutions for tracking them (like our own KPI tool).

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