Tips and Tricks for Virtual Events

Last Updated: 

August 26, 2023

We live in a world in which virtual events are becoming more and more commonplace. If you are running one of your own, you obviously want to do everything that you can to ensure that it goes smoothly. To help you out with this task, the following article offers you a few tips and tricks to boost the quality of your virtual events.

Key Takeaways on Tips for Virtual Events:

  • Direct Marketing Channel: A well-designed app can serve multiple functions for users, from providing information to booking services. It acts as a direct marketing channel, especially with the use of push notifications to keep customers informed.
  • Brand Awareness: Mobile apps serve as constant reminders of a brand on users' devices. The more users interact with the app, the more likely they are to purchase. This is based on the "effective frequency rule," suggesting a brand needs multiple exposures to stick in consumers' minds.
  • Increase Consumer Engagement: Mobile apps offer an additional platform for consumers to engage with a brand, complementing websites and social media. The app's design and functionality should cater to the ways consumers want to interact.
  • Foster Brand Loyalty: Mobile apps can enhance customer loyalty by offering unique features like dynamic QR codes or voucher codes. They can serve as a more effective and direct alternative to traditional email coupons or loyalty cards.
  • Valuable Customer Insights: Apps provide valuable data about users, allowing businesses to identify trends, opportunities, and areas for improvement. Direct feedback can also be solicited within the app.
  • Competitive Advantage: Despite the growing popularity of mobile apps, many businesses have yet to adopt them. Having an app can set a business apart from competitors, showcasing it as forward-thinking and professional. Even small businesses can now affordably develop and benefit from mobile apps.
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Make Sure the Tech is Right

There is nothing worse than a virtual event that suffers from technical problems, so you should aim to do everything you can to ensure that these are avoided. This means looking for a Virtual Private Server Hosting for digital events amongst other things. It is worth checking out the reviews and speaking to the customer service team to ensure that they are able to support the kind of event that you are planning. You also need to ensure that everything is easy to use for all of your attendees. Otherwise, you may find that people switch off due to tech problems.

Invest in Good Production Quality

While digital events are always going to feel somewhat different from their real-life counterparts, this does not mean that you should allow them to be totally inferior. This means that you should invest sufficiently in production quality. People appreciate that you are putting in the effort to stage your event as well as possible – even if there are one or two production hiccups along the way. Go hard or go home – as the popular saying goes!

Connect Attendees with One Another

When people attend online events, they are often doing so to achieve a greater sense of connection with their fellow attendees. So, you need to think carefully about the ways that you are going to link up the different members. This means encouraging audience participation as much as possible, as well as creating breakout rooms and activities. Many virtual events are still in their infancy, so this provides you with a fantastic opportunity to be a trendsetter and a pioneer!

Shift Your Definition of Success

With real-life events, you may have had a clear idea of what constitutes success. However, this often does not tally with a virtual event, which means that you need to be more forgiving with yourself. Focus on the outcomes of the event rather than the numbers that you expect to achieve. Also, this may well be the first event of this kind that you have run – so you will have something to measure against next time.

Split into Pre, During and Post Activity

Each stage of the event planning needs to be taken into account carefully. Before it takes place, you need to reach out early with invitations, questions, surveys etc. Make it easy for people to join and have an agenda too. Allow for interaction and community-building along the way. After the event has taken place, you then want to reach out to your attendees. A simple thank you can go a long way, but it is also highly useful to get feedback.

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