Web Presence Power: 6 Expert Tips for Checking Your Website's Impact

Nowadays, practically anyone can build a website. Since there are so many useful tools at your disposal, you can rely on them to develop a site that will look decent and potentially attract a targeted audience.

However, what you must remember (that’s particularly important if you’re a business owner) is that having a website isn’t enough. If it doesn’t represent you, or your brand properly, then you won’t be able to make use of it.

Keep in mind that, after all, it isn’t only here to represent you in the digital world, but also to interact with your current and future consumers. If you want to make sure it is doing its job, then you should take these steps below that will show you whether it is truly impactful or not.

What Is Its Purpose?

If you just recently blasted off your site and you still didn’t define its main goal, then the next thing you’re supposed to do is talk to the managers and marketing team from your company so they can help you determine it.. 

If you want to do this the right way, then you must first take into account your target market that you think may be interested in your products and services. By defining the main goals of your website, along with the target audience, you are going to be able to create a website that will not only provide people with an awesome user experience but will cater to their needs too!

Opt For Code Audits

If you aren’t familiar with it, it can be defined as a systematic examination of software source code. The main purpose of it is to uncover potential security issues, bugs, problems with performance, and adherence to coding rules.

Now, a lot of companies may not be aware of its benefits, which is why below we’ll discuss some. For starters, since it is capable of identifying various vulnerabilities and bugs on time, it means that you’ll have a top-quality of the code.

Another major advantage of it is the fact that it's going to provide you with first-class security, by identifying potential security risks and threats, and, at the same time, lowering the risk of data leakage. 

It’s safe to say that there are numerous benefits to it. Today only a few of them were mentioned. For the above-mentioned reasons (and many others) a lot of firms these days, turn to professional Magento code audit service because it turned out to be very effective and reliable. You do not need to necessarily use them, however, just make sure that whoever you choose that it’s somebody trustworthy and eminent.

Go Through The Technical And SEO Fundamentals

The user's journey starts when potential consumers uncover your site. One of the most crucial steps during this process is to make sure you meet the demands of the search engines. You can do so by doing the following:

1. Run an SEO audit – You must be very thorough when it comes to this. For starters, you must check to see if there are any technical problems that are negatively impacting your organic search rankings, such as broken links, or missing title tags. There are a variety of awesome platforms that you can employ for these purposes, like Ahrefs, Semrush, and Moz, however, it would still be wise to consult a professional as well.
2. Try to figure out if your website ranks high or not on search engines – If your traffic is generally high, then it means that you’ll have lots of amazing opportunities for conversions and leads. If you want to check how your site ranks, then you should utilise some of the most effective SEO tools, along with the Google Search Console.
3. Don’t forget the speed – It’s no secret slow websites can push people away, because, nobody wants to waste their time waiting for a web page to load. Besides that, it's also something that search engines will consider a red flag. Therefore, if you want to get an insight into the current situation, as far as this is concerned, then you should utilise Google PageSpeed Insights.

Then There’s Traffic Too!

Why is this segment important? Namely, it’s going to determine the traffic volume to your site, as well as where it is coming from, and how people interact with everything that’s on it. There are a number of tools you can utilise for these purposes, however, the one that’s most popular when it comes to this is Google Analytics.

There are certain metrics that need to be taken into consideration when analysing website traffic and they include the following:

• Number of visitors
• Bounce rate
• Traffic sources (this includes paid, organic, direct, and social)
• Page per session
• Time on site
• Conversion rate

What Is Most Important For You To Analyse? 

It’s completely understandable if you want to be thorough when it comes to analysing your site, however, there are some elements of it that are supposed to be prioritised. It all depends on your current needs and goals, however, what most people do is that they focus on the user experience and speed.

Of course, this doesn’t mean that you shouldn’t consider other elements. These are just the ones that are most common. During this process, you should make a sheet, that you can later on employ for constructive comments, suggestions, and ideas.

Additionally, you should execute the same analysis on every single element so you can get a precise depiction of the most successful areas.

The Importance Of User Behaviour 

User behaviour analysis showcases how users are interacting with your site. There are various tools that you can use to determine that, such as click maps, heat maps, and session recordings. During this process, you should pay attention to these metrics:

1. Heat maps (to see where visitors are clicking the most)
2. Click-through rate (CTR)
3. Session recording
4. Scroll maps

Generally speaking, analysing the impact of your website is of huge importance because it is going to give you a glimpse of your site's performance, and help you determine the aspects of it that require more attention.