What is the Best Social Media Platform to Make Money?

Last Updated: 

June 28, 2024

Social media is not just a place to express your mind and promote your business. It's become a business in itself for many entrepreneurs. Many social media platforms let you monetise your content in some way, from ads to community support. This article will look at several platforms and explain how they're suitable for making money. Also, learn how you can get more followers with BuyTopLikes.

Key Takeaways on Earning Money through Social Media Platforms

  1. X (Formerly Twitter) Benefits: X Premium users can monetise through ads, especially if their posts generate high engagement and impressions.
  2. YouTube Monetisation: YouTube allows creators to earn via ad revenue, super chats during live streams, and channel memberships.
  3. Instagram Creator Program: Instagram pays creators based on content engagement and also offers opportunities for affiliate marketing and integrated shops.
  4. TikTok's Robust Algorithm: TikTok helps creators with 10,000+ followers get noticed and paid for short-form videos that engage audiences.
  5. Diverse Revenue Streams: Successful social media monetisation involves multiple revenue streams beyond ad payouts, such as sponsorships, affiliate marketing, and crowdfunding.
  6. Basic Growth Strategies: Growing your social media presence requires defining your niche, engaging with your audience, posting strategically, and using analytics to adjust your content.
  7. Integrated Services: Selling goods and services directly through social media platforms can enhance revenue, such as using Facebook calls for personal training or exclusive Instagram content.
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X (Formerly Twitter)

Since being acquired by Elon Musk, X has been a platform where social media influencers can make money. X Premium, formerly Twitter Blue, has many benefits, such as reduced ads, longer posts, priority in the comments section, favourability in the algorithm, an edit button, and much more.

One benefit of being an X Premium user is that you can get payouts through ads if your posts get a lot of impressions and engagement. X may be a great platform if you can create shareable posts and cause discussion. X is a platform where controversy and debate are always happening, so if you're on the provocative side, you may want to get yourself a premium X account.


Another social media platform that is known for monetisable content is YouTube. YouTube operates on ad revenue, where the more views a video has, the more ad payout someone may receive. With that said, you need to meet all the qualifications for YouTube’s partner program to be eligible for ads on your videos.

Besides ad revenue, you can earn income on YouTube through super chat donations, which can be helpful if you livestream. Another way to earn revenue is through opening channel memberships. Memberships are YouTube’s answer to Patreon, where people pay money every month for premium content.

If you’re a video creator, YouTube can be a great place to earn money.


Instagram is another platform where you can make money by posting visually appealing content. Instagram has a Creator program, where creators receive payouts based on how well their content is engaging. Instagram does require a large follower count of 10,000 for you to earn money. However, there are other ways you can earn money on the platform if you are small. You can use affiliate marketing (more on that later,) and you can also integrate your shop into Instagram. This way, your audience can buy your products without having to leave the platform.


TikTok is also a great program to grow if you are a creator with 10,000 followers or more. The platform has a robust algorithm that will get your video noticed. When you gain enough of a following, TikTok will pay you to make short-form videos that make your audience smile.

These are several social media platforms that pay their creators. Which pays the most depends on your size and other factors. There are other social media platforms that pay, but these are the major ones.

Ways to Get the Most Out of These Platforms and Ways to Add More Revenue Streams

With that said, what are the biggest ways to get significant payouts on the platforms above? Also, what are some ways to add a few more revenue streams to your posts? Ad payouts tend to be small and not sustainable, which is why successful creators have many revenue streams. Not to mention, many of these ad payouts are gatekept by having a specific follower count or meeting other criteria. Even if you're a smaller account, you can still make money if you have an engaged audience.

Here are a few ways.

Practice Basic Social Media Growth Rules

We have articles going into further detail about these concepts, so we’ll make this brief. Practising social media rules can include:

•   Defining your niche and studying your target audience based on that.

•   Posting engaging content.

•   Posting when your audience is the most active.

•   Responding to your followers by replying to comments or liking them.

•   Looking at your analytics and adjusting your content strategy according to what they say.

These basic rules can help your profile reach as many people as possible and grow your following.

The Power of Sponsorships

Sponsored posts and videos work great if you're trying to be an influencer. A brand contacts you, or you contact them, and you get paid to make photos and videos that promote their product. It's a little different from a traditional ad, as you're allowed to give your thoughts. Your audience relies on you a lot more as well, so be honest with what you have to say.

Affiliate Marketing

Another way to monetise your social media is through affiliate marketing. You share an affiliate link or code, and when someone purchases a product through your link, you can earn money. Always choose an affiliate partner that is similar to your niche, as this will turn off less of your audience and bring you more sales.

Crowdfunding Sites Like Patreon

Sites like Patreon let your fans pay a little each month to support you. In turn, you can create goals and give your audience rewards based on how much they donate. For instance, if you're on YouTube, you may provide patrons with exclusive videos or early access to future videos. If you're on Instagram, you may have a live stream where the patrons can hang out. YouTube and some other platforms do have their own versions of crowdfunding, but some people will prefer an external website.

Integrating Your Services With the Platform

Finally, if you sell certain goods and services, you may integrate them into the platform. For example, if you’re a personal trainer, you may talk with a client through Facebook’s call option. Or, you may share exclusive selfies on Instagram.

Final Thoughts

Most social media platforms have some way to monetise your presence, both built into the platform and by using your audience. By maximising your earning potential and implementing as many revenue streams as possible, your presence can thrive on these social media platforms. We hope this article was helpful.

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