Why Hiring Sales Talent Shouldn’t Be a Guessing Game

Last Updated: 

May 27, 2025

No tags found.

Hiring the right sales professional can be the difference between smashing your targets or falling behind. But let’s be honest — sales candidates are often great at selling themselves. That doesn’t always mean they’ll be great at selling your product.

So how can you be sure you’re hiring someone who actually fits the job?

That’s where the Sales Assessment by TestGroup makes all the difference.

Key Takeaways on Why Hiring Sales Talent Shouldn’t Be a Guessing Game

  1. Sales candidates often oversell in interviews: Traditional hiring methods miss key traits—great interview skills don’t guarantee sales performance.
  2. Use science-backed assessments: TestGroup’s Sales Assessment offers behavioural insights and classifies candidates as Hunters, Farmers, Consultants, or Negotiators.
  3. Quick and insightful testing process: In just 45 minutes, you receive a visual report with candidate strengths, development areas, and expert feedback.
  4. Trusted by top recruiters across Europe: Organisations use the tool to reduce hiring risk, build balanced teams, and identify leadership potential within sales staff.
  5. Supports ongoing sales development: Beyond hiring, the tool helps managers coach staff, shift mindsets, and improve team performance based on real behavioural data.
Online Business Startup

A Smarter Way to Find the Right Sales Profile

This online tool, developed in collaboration with Erasmus University, gives you deep, science-based insight into the skills, motivation, and personality of your sales candidates — before you hire them.

One of its key features? It identifies whether someone is a:

Hunter – energetic, driven, and focused on closing deals

Farmer – skilled at relationship management and growing existing accounts

Consultant – solution-oriented and customer-focused

Negotiator – persuasive, strategic, and composed under pressure

You won’t just see what someone says in an interview — you’ll understand how they think and behave in real sales situations.

Practical, Fast, and Flexible

The assessment takes around 45 minutes to complete and is available in multiple languages. You can use it as a single test or access it through a subscription for unlimited testing.

The results come in a clear and visual report, showing sales type, strengths, and areas for development. And to help you make the most of the insights, you’ll receive free feedback from one of our experienced consultants.

Used Daily by Top Organisations

Across Europe, sales managers and recruiters use this assessment to strengthen their teams — and avoid costly hiring mistakes. It’s a reliable way to go beyond intuition and choose candidates based on real potential.

It’s also a great way to develop your current sales staff. Want to help your Farmers think more like Hunters? Or identify who has the potential to lead? The Sales Assessment gives you the data to do exactly that.

Ready to see it in action?
Here’s everything you need:
👉 Sales Assessment
👉 The Hunter profile
👉 The Farmer profile
👉 4-Color Personality Test

People Also Like to Read...