Hiring the right sales professional can be the difference between smashing your targets or falling behind. But let’s be honest — sales candidates are often great at selling themselves. That doesn’t always mean they’ll be great at selling your product.
So how can you be sure you’re hiring someone who actually fits the job?
That’s where the Sales Assessment by TestGroup makes all the difference.
This online tool, developed in collaboration with Erasmus University, gives you deep, science-based insight into the skills, motivation, and personality of your sales candidates — before you hire them.
One of its key features? It identifies whether someone is a:
• Hunter – energetic, driven, and focused on closing deals
• Farmer – skilled at relationship management and growing existing accounts
• Consultant – solution-oriented and customer-focused
• Negotiator – persuasive, strategic, and composed under pressure
You won’t just see what someone says in an interview — you’ll understand how they think and behave in real sales situations.
The assessment takes around 45 minutes to complete and is available in multiple languages. You can use it as a single test or access it through a subscription for unlimited testing.
The results come in a clear and visual report, showing sales type, strengths, and areas for development. And to help you make the most of the insights, you’ll receive free feedback from one of our experienced consultants.
Across Europe, sales managers and recruiters use this assessment to strengthen their teams — and avoid costly hiring mistakes. It’s a reliable way to go beyond intuition and choose candidates based on real potential.
It’s also a great way to develop your current sales staff. Want to help your Farmers think more like Hunters? Or identify who has the potential to lead? The Sales Assessment gives you the data to do exactly that.
Ready to see it in action?
Here’s everything you need:
👉 Sales Assessment
👉 The Hunter profile
👉 The Farmer profile
👉 4-Color Personality Test