February 13, 2023
Amazon is the world's most famous and largest e-commerce platform. As a result, you stand to benefit from access to quite literally hundreds of millions of shoppers, but at the same time you also face operating in an incredibly competitive environment, no matter which niche you’re in.
To make the most of your Amazon presence, it’s imperative that you understand and leverage the multiple marketing tactics available to you, but this is easier said than done. The most effective solution is generally to use a specialist Amazon marketing agency to scale your brand - here’s why.
The first thing to note is that Amazon is not your typical e-commerce platform. It has a range of rules and algorithms that need to be understood and navigated with care, if you want to achieve long-term, sustainable success in your approach.
Marketing agencies like Fluid Marketplaces that specialise in Amazon have extensive experience navigating the Amazon ecosystem, and it’s quite literally their job to stay up to date with the latest changes. You stand to benefit from this expertise, and receive a service that is tailored to match Amazon’s unique demands.
In some cases, you might want more than just marketing consultancy - you may decide that it’s worth it to get hold of an agency that can take care of your entire account management. Specialised Amazon marketing agencies often offer these kinds of services, and whilst often costly, they can absolutely be worth it.
If your marketing agency can take care of your Amazon sales growth, then you and the rest of your team can focus on other important business development plans and product-side innovations.
Whilst most generalist marketing agencies will be able to provide you with a spike in growth, if you want to be able to scale in a more sustainable manner, then a specialist Amazon marketing agency could be a more suitable solution.
Amazon agencies have inside knowledge of the world’s largest marketplace, and not only understand how to adapt marketing strategies during different stages of growth, but also how to identify certain opportunities as trends and seasons change. Being able to take this kind of data-informed approach tends to mean that your business will be able to continue scaling, rather than hitting a glass ceiling after a certain period of time.
Lastly, choosing a marketing agency that already specialises in Amazon-based businesses is often a far more cost-effective solution. You just pay them to do their job, rather than inadvertently funding their research into how Amazon works. You may have to pay a little more compared to non-specialist agencies, but you’ll likely benefit from far more impressive results throughout.
Getting the right marketing agency for your business’s needs can be a tricky process. That being said, looking for agencies that specialise in the kind of platform you operate on can be a great first step, and will often pay dividends in the long run. Make sure your search is informed by a clear set of goals, and the rest should slot into place.
