4 Ways to Attract Top Talent to Your Business in 2021

Last Updated: 

May 3, 2024

As your business prepares to head into 2021, this can be the perfect opportunity to take a close look at what is working well and what is lacking in the company. The secret to success isn’t exactly black and white, and differs from business to business. One constant that you will find across all industries and businesses of all sizes, however, is the need to attract and then hold on to top talent. The employees you hire will have a profound effect on the business, and will play a pivotal role on its success, or downfalls.

If you feel like this is an area the company is currently struggling with, and you have a hard time attracting experienced, skilled, and knowledgeable employees, then it may be time to step up your efforts. Here’s a look at four ways you can start to attract the top talent to your business in 2021.

Key Takeaways on Attracting Top Talent into Your Business:

  • Improve Your Employee Benefits: While high wages are attractive, they aren't the only incentive for potential employees. Enhancing employee benefits can make a significant difference in attracting top talent. Using systems like Zest for employee benefits ensures smooth operation, allowing employees to engage with their benefits without extensive administrative work.
  • Create a Culture that People Enjoy Working In: Building a positive workplace culture is essential for both attracting new talent and retaining current employees. An inclusive environment where everyone feels valued, heard, and appreciated is more likely to make employees proud of their company and keen to contribute.
  • Offer Flexibility in Terms of the Traditional Work Hours: If feasible for the business model, allowing employees more flexible work hours or the option to telecommute can be a significant incentive. This flexibility can lead to increased job satisfaction and, in turn, a more productive workforce.
  • Offer a Competitive Salary: While it's not always about offering the highest salary, it's vital to be competitive within the industry. Being known for providing low salaries will inevitably deter top talents. Additionally, consider how you structure compensation, as switching from hourly to salaried roles can increase the appeal of your business to prospective employees.

Implementing these strategies can help businesses attract and retain the industry's top talents, ultimately contributing to the company's success.

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Improve Your Employee Benefits

Often employers make the mistake of thinking the best, and the only way to attract top talent is to offer the highest wages. The problem is that for a small business, this may be out of the budget, so how can they stay competitive? One tip is to improve your employee benefits offerings. This can act as a huge incentive to prospective employees, and even ensure that those who already work there stick around for the long-haul.

And it’s not enough to just offer attractive employee benefits; the system has to operate in a smooth and flawless manner so that employees can access information and resources when needed, and the HR department can work in a seamless manner. This is where something like Zest employee benefits systems are proving to be extremely useful. These systems are designed to be simple, convenient, and fast to use - both from an administrative and employee standpoint. It's meant to allow employees to better engage with the benefits that apply to them and yet eliminates that need for mountains of administrative work.

To enhance your benefits package and attract top talent, consider offering flexible payment options like corporate prepaid cards. These can be used for travel expenses, employee rewards, and more, providing a practical and appreciated benefit. Explore options such as corporate prepaid cards to see how they can fit into your competitive benefits strategy.

Create a Culture that People Enjoy Working In

Another big part of employee recruitment and retention is creating the kind of workplace culture and environment that people enjoy working in. You want your employees to feel proud of the company they work for, and feel as though it is an inclusive environment where everyone is treated equally. Showing appreciation, making employees feel heard, and encouraging them to share their thoughts and ideas are all ways you can create this kind of positive environment.

Offer Flexibility in Terms of the Traditional Work Hours

This particular tip won't work for every company, but for those that can take advantage of it, the rewards can be great. Giving employees flexibility in terms of their work hours, and even flexibility where telecommuting is possible acts as a huge incentive. Allowing employees to come in a little later in the day to miss traffic, or perhaps condense a work week into four long days instead of five can all help to make them feel that much happier and satisfied.

Giving employees this kind of flexibility often results in an increase in job happiness and satisfaction, which results in a more productive employee.

Offer a Competitive Salary

Of course, you can’t talk about attracting top talent without mentioning salary. While it may not be feasible to offer the highest salary in the industry, employers need to at least be competitive with what other businesses are offering. If your company creates a name for itself as being the lowest salary out there, you can bet that will affect your ability to hire key individuals.

While offering a competitive salary is essential, it's also crucial to consider the structure of that compensation. For some employees, switching from hourly to salary can provide a sense of stability and progression in their roles, making your business even more appealing.

Each of these tips can help you to change the trajectory of your company in 2021 and snag the top talent out there.

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