November 3, 2025
SEO never stops changing. It is a fact you have to accept. Let's say you finally get used to one update. Boom… a new one drops. Feels a bit like chasing the wind, doesn't it? Podcasts make it easier. You don't have to sit and read endless guides. Instead, plug in your headphones while walking the dog or driving to work.
Podcasts give the experience you require. Some hosts share experiments that flopped. Others talk about wins that changed everything. Together, they remind you that SEO is much more than algorithms. Actually, it's people who try to figure things out. So, here's a hand-picked list of ten SEO podcasts to follow in 2026. We've tried to choose the most interesting and exciting ones. Let's explore!
Host: Samy Ben Sadok
Topics:
The Collaborator Podcast is an honest, energetic space where experts and brand founders open up about what really works in digital marketing. You'll hear how top companies build trust and scale visibility. Each episode blends practical tips with personal stories. This podcast feels like a smart coffee break with people who get it. It can provide helpful information for beginners and pros.
Some of the best episodes:
There's a powerful one, SEO is Dead? GEO, Scams & the Future of Search where Samy Ben Sadok and Samy Thullier break down the chaos of modern SEO, from GEO and AI Overviews to fake metrics and $99 scam courses. It’s honest, sharp and funny, showing what the industry really looks like behind the scenes.
Host: Andrew Zarudnyi
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The Dofollow Podcast is a chat between two people who genuinely understand how unpredictable SEO can be. The author and his guests dig into updates and future predictions with a touch of humor and honesty. They quote data and talk about how it feels to test, fail, and finally see results. What can you get here? Real stories from people who work in the field daily and share practical insights.
Some of the best episodes:
Listeners love the episode The AI reality: Navigating strategic shifts in SEO, focuses on AI tools and how to use them.
Hosts: Tim Soulo, Si Quan Ong
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It's exciting to listen to the chat between people who genuinely enjoy solving SEO puzzles. The hosts explore all the time. They talk about what's changing in Google Search and how to build lasting links. Each episode feels down-to-earth, and they include plenty of examples from real campaigns and websites.
Some of the best episodes:
One episode worth listening to is This is how viral marketing really works | Delbert Ty (Coffee Meets Bagel) where Delbert Ty shares how Coffee Meets Bagel grew through creative and sometimes hilariously bold marketing ideas. He talks about what actually makes something spread.
Host: Joe Eftihiou
Topics: podcasting strategy, growth, monetisation, and interviewing
This podcast explores the journey to success by interviewing passionate podcasters who share the specific growth, monetisation, and content strategies they used to build their shows. It serves as an actionable masterclass for anyone ready to leverage their podcast as a powerful tool to achieve business and personal goals. By featuring successful hosts who share their growth journeys, the podcast provides an essential and actionable blueprint for leveraging your show to achieve concrete business and personal goals.
Some of the best episodes:
The episode ‘How To Land Huge Podcast Guest Spots & Skyrocket Your Following’ with Robin Waite feels like a behind-the-scenes masterclass for anyone serious about podcast growth. Instead of vague motivation, Robin shares what actually works from tightening workflows and fixing SEO to choosing the right mix of solo talks and guests. It’s refreshingly practical, the kind of talk that makes you pause mid-listen to jot down ideas.
Host:Itamar Blauer
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SEO Unplugged has a different energy. It is straightforward and never dull. Itamar Blauer invites industry experts and lets the conversations flow naturally. They discuss what's happening in SEO, what's outdated, and what's worth testing next. The best part? You learn about effective strategies you can use in your project. Plus, the casual presentation makes the material easy to understand.
Some of the best episodes:
There's a memorable one, Psychology of Search with Garrett Sussman (iPullRank), where the guest breaks down the psychology behind search behavior and how user expectations are shifting as conversational and AI-driven experiences.
Hosts: Jack Chambers-Ward, Mark Williams-Cook
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If you like staying up to date but can't read endless updates every week, Search with Candour is your shortcut. Jack and Mark break down Google changes and share their projects' experiments. They use simple, easy-to-understand terminology, so even beginners will feel comfortable listening.
Some of the best episodes:
Build better SEO strategies with keyword clustering | Seb Atkinson | Search with Candour is among the most popular episodes. The guest talks about how he found his own way in SEO and what actually works for him. The conversation touches on keyword clustering as a practical way to bring clarity and direction to content, instead of just chasing rankings.
Host: Garrett Sussman
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Rankable has a calm but confident tone. The questions go beyond rankings and traffic. The authors touch on process, decision-making, and growth. A great listen for anyone running SEO at a higher level or leading a team.
Some of the best episodes:
The episode Chapter 16: Redefining Your SEO Team to a GEO Team – The AI Search Manual talks about how search is changing now that tools like AI Overviews and ChatGPT answer questions directly. The old SEO playbook doesn’t fully hold up anymore, so teams need new roles and new skills.
Host: Aleyda Solis
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Get a masterclass from one of the industry's most respected voices. Aleyda keeps things approachable, even when the topic is full of jargon. Her guests come from all over the world. They bring fresh perspectives and specific case studies. It's one of those shows where you take notes without meaning to.
Some of the best episodes:
Don't miss the episode Google Is Sending Less Traffic, but SEO Is Not Dead about why Google is sending less traffic lately and what that really means for people working in search. It gives a realistic view of what’s actually happening with search right now.
Hosts: Loren Baker
Topics:
Loren and his guests talk about where the search industry is heading. They also discuss how brands can adapt and which tools are worth your time. The conversations move easily between SEO, PPC, and content.
Some of the best episodes:
The episode Local Strategies – How Better Online Reputation Drives Revenue with Raj Nijjer – EP329 digs into how much your online reputation really shapes customer trust and revenue. Watch it if you want practical, grounded advice on turning reviews and credibility into real growth.
Host: Ross Dunn
Topics:
SEO 101 does exactly what the name says. It explains SEO without the fancy words. Ross and Scott answer listener questions, review real websites, and give updates so anyone can understand what to do next. It's perfect if you're new or just tired of overcomplicated talk.
Some of the best episodes:
In SEO 101 Ep 509 – Google’s Latest Spam Update, Crawl Issues, and AI Overview Survey Insights, the guest walks through Google’s newest spam update and the crawling headaches people see. Also, you’ll learn how AI Overviews reshape search behavior. He does it in a way that actually makes all this chaos make sense. Tune in if you want clarity instead of confusion.
Hosts: Crystal Carter, Mordy Oberstein
Topics:
SERPs Up has a unique vibe. Crystal and Mordy talk about why people do SEO and what keeps the industry exciting. Expect jokes, debates, and insights. This is an excellent opportunity to look at marketing from a new angle.
Some of the best episodes:
Listeners love the SERP’s Up | Site focus? Should SEOs stay in their lane? for its friendly and relatable energy. In this episode, the hosts talk openly (and with humor) about whether SEOs should stick to one lane or branch out into new territory.
So, you have received a great selection of thematic podcasts that will help you understand how to work with search engine optimisation of websites or how to improve your knowledge in this area. This format saves you time and allows you to cover more. Listening to deep, full conversations is interesting and exciting. Each podcast includes real examples, cases, practical problem solutions, and the experience of people involved in SEO for years.
It does not mean that you have to listen to everything at once. No. To start, subscribe to 2-3 podcasts. Make a listening schedule for yourself and introduce it into your routine. Even one conversation a day will give results, and in a week or two, you will notice how your views on SEO have changed. Thanks to such podcasts, you will be able to succeed, avoiding the mistakes that were made and worked out by others.
Listening to SEO podcasts helps you stay updated on the constantly changing SEO landscape without needing to read endless guides. You can learn from experts' experiments, wins, and insights while doing other activities like walking or driving.
To start, it is a good idea to subscribe to 2-3 podcasts. This allows you to gradually incorporate them into your routine and avoid feeling overwhelmed, helping you notice changes in your SEO perspective within a few weeks.
Absolutely. Many podcasts feature experts who share their experiences, including mistakes they have made and how they overcame them. This allows you to learn from others' journeys and potentially avoid similar pitfalls in your own SEO efforts.
Yes, several podcasts on this list, such as SEO Unplugged, Rankable Podcast, and Crawling Mondays, frequently discuss technical SEO topics. They break down complex subjects and offer practical solutions for your projects.
Definitely! The SEO 101 Podcast is specifically designed for beginners, explaining SEO concepts without jargon. Search with Candour also uses simple terminology, making it comfortable for those new to the field.
