Being a business coach is a rewarding and enjoyable experience, but it takes a lot of time and expertise to break into this highly competitive market.
With business and executive coaching a booming market in 2020, there’s never been a better time to enter into the market and take on a new role sharing your expertise with the up-and-coming generation of entrepreneurs and innovators.
However, you need to make sure that you approach your new career sensibly and take the time to learn all the skills you need to be the best coach you can possibly be.
Starting out in the competitive business coaching market can be tough, so the best way to begin is to collaborate with people you know. Professional social networking sites such as LinkedIn can allow you to connect with people that you know who are running their own businesses, or are keen to enhance their professional careers. Offer support and services to these people to build up a positive reputation for yourself.
You might have all the skills you need to be a business coach, but if you don’t use them properly then you won’t bring any benefit to your clients. A great way to find out more about the business coaching market and show your future clients that you’re committed to your new role, is to obtain a business coaching qualification. Organisations like the BCF Group offer one-to-one tuition that can help you to hone your skills and become the best business coach you can be.You can even get a qualification out of one of their courses which will really help to boost your future career.
In the early stages of running your business coaching firm, you should use the time you have to craft a detailed plan for how you’re going to approach different scenarios, so that when you’re face to face with new clients you’ll know what to do. Use your early clients and members of your network as a starting point and add finesse to your processes.
A professional, easy-to-navigate website is a vital asset for any successful business coach, so take the time to make your own site to build your online presence and enhance your brand. Building a website from scratch can be a daunting task when you’ve not got a lot of technical expertise, so consider working with a professional or using a hosting site with templates, such as WordPress.
One element that every business coach’s website requires is a blog filled with engaging, insightful content that readers and potential clients will find illuminating and informative. Write short articles, thought leadership pieces and even reviews of new books on business to show that you’re knowledgeable and a good business coach for professionals to consider collaborating with.
Corporate networking events are a great place to meet potential new clients and expand your knowledge of the businesses in your local area. You could also consider presenting panels or talks at these events to share your knowledge and show that you’re a dedicated business coach with your finger on the pulse of the latest ideas in the corporate and executive coaching spaces.
During the growth stage of your business coaching journey, you should try to work with clients from across a diverse range of sectors and niches so that you can earn yourself the varied expertise your clients expect. It can be easy to work only with a select range of organisations from a sector you’re familiar with, but diversification can help you to improve both your own personal knowledge and your business coaching brand.
As you start to build your brand in the business coaching market and begin to acquire clients, you should use your successful projects as case studies to highlight your achievements. Ask your clients if they’re happy to be showcased on your website and social media.
The world of business coaching is constantly changing, as is the wider corporate landscape, so it’s important that you keep refreshing your skills and widening your experience. Some great ways to keep yourself informed include following other business coaches on social media and reading their ideas, listening to business podcasts and staying ahead of the latest developments by following the news closely. All of these techniques will help you to stay current and write blog posts that will show your current and future clients that you’re still engaged in the ever-evolving world of business.