Business Trends You'll want to Adopt in 2023

Last Updated: 

July 8, 2024

Running a successful business means never standing still. If you want your company to thrive, you need to adapt and move with the times so that you don’t get left behind.

That being the case, here are some of the most prominent business trends you will want to adopt in 2023:

Key Takeaways on Business Trends to look out for in 2023:

  • Sustainability: Prioritise environmentally-friendly practices as customers increasingly demand sustainable goods and services.
  • Artificial Intelligence: Adopt AI tools for tasks like supplier statement reconciliation and customer relationship management to increase efficiency and competitiveness.
  • Remote Working: Embrace remote and hybrid working arrangements to attract and retain employees who value flexibility.
  • 5G Technology: Prepare for 5G technology to take advantage of faster data collection, improved efficiency, and new business opportunities across various sectors.
  • Immersive Technologies: Use augmented reality and other immersive technologies for innovative marketing campaigns and enhanced customer experiences, such as virtual try-on options for clothing.
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Sustainability is one of the most prominent trends of recent years, but it has started to really gain momentum right now, with more and more customers demanding planet-friendly goods and services.

If your business, in 2023 has not made efforts to become more sustainable, there is a very real chance the customers will start to desert you and your business will be left behind as a result.

Artificial intelligence

Artificial intelligence in business has been around for a while but many companies have been slow to adopt AI processes as they have traditionally been quite expensive. This is likely to change somewhat in 2023.

AI software packages like this supplier statement reconciliation service from Xelix which can handle the financial burden for you, and Salesforce Einstein which can manage customer relationships on your behalf, have never been more accessible or more affordable and this means more businesses will be adopting them.

If you do not also adopt the AI trend, then your busies scold end up being far less efficient than the competition, and that would put you at a distinct disadvantage.  

Artificial Intelligence in Marketing
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Remote working

Remote and hybrid working became much more of a thing during the pandemic when it was not safe for most of us to head into the workplace as usual. After the pandemic, more companies started requesting workers’ presence at the office again, but many kept remote and hybrid working options too.

In 2023, it is likely that we will see an even bigger trend for remote and hybrid working as companies try to compete more effectively for employees.

Most employees value flexibility in their working arrangements, and the ability to work from home is a big part of this, If you want your business to be as competitive as possible, that means embracing home working and ensuring that your company has the right software to make this possible.

5G technology

Now that 5G is being rolled out in more places more effectively, it is likely that it will be one of the biggest business trends to get in on in 2023. Not only will it make the collection of consumer data faster and more far-reaching, but it will also enable the greater use of various 5G technologies such as telemedicine apps and 5G-connected machinery, which will allow for greater efficiency and accuracy in a range of sectors. Integrating custom RF filters will be crucial in optimising these 5G applications by enhancing signal quality and reducing interference.

If you aren’t ready for 5G, you are sure to miss out on various business opportunities in 2023 and beyond.

Immersive Technologies

Immersive technologies like augmented reality are likely to be big news in business too, they can be used to create more immersive marketing ad campaigns, but also for things like allowing customers to try on clothing before they buy in the digital realm, at least. This could be totally revolutionary for a number of sectors in the coming years.

Adopting these trends will ensure that your company stays as current, productive and successful as possible.

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