When you’ve been in business a long time your brand can easily fade into the background. Whether it’s due to years of wear and tear, or competing businesses look more exciting, sometimes it calls to rebrand your business so that you can come out on top once more. However, rebranding takes a lot more than simply giving the walls a lick of paint, so take a look at these easy ways to rebrand your business.
Recreate your logo
It’s likely that through years of business people already know your name, and that’s why now is a better time than ever to recreate your logo. These days bright, bold, and colourful logos are more likely to attract the attention of potential and current customers. However, be careful not to stray too far away from what your business stands for. Use colour schemes in your new logo that you can use within your business premises too so that your new look ties together nicely. Don’t forget to add your new logo to your social media profiles to pique people’s interests!
Revamp your business premises
As mentioned earlier, rebranding takes much more than a lick of paint on the walls, so you should be thinking about how you can completely revamp your business premises. Perhaps you could add some technology into the mix to attract even more customers? Consider moving around the layout differently than before to generate even more excitement. It might be worth looking into self storage to store your stock and machinery while you’re making the changes.
Use different marketing strategies
Recreating your brand gives you the chance to change the way you run your business. No matter how big your business already is, you will always need to use marketing strategies to ensure your name goes as far as possible. Now is the chance to use new and different marketing strategies to attract people to your business.
These days, many businesses are taking to social media to spread the word about their business, so perhaps it’s time to up your social media game as a business so that you can build up a solid reputation from here on out.
Design a new uniform
Finally, you can paint as many walls as you want and recreate your logo a thousand times over, but none of it will matter if your staff don’t look the part. After all, yourself and your staff members are the face of your company! Design a new, up to date, and theme following uniform for you and your staff so that when you do reopen the doors, you’ll all look professional.
Rebranding your business doesn’t have to be difficult, so try out these easy rebranding techniques and you’ll soon be reaping the benefits! Good luck with this new chapter in your business!