Even though working as a content creator is undoubtedly a fun career path perfect for creative and outgoing individuals, it often comes with its own set of unique challenges. By definition, anyone who creates digital content can be called a content creator. Yet, those who want to be successful in this field need to figure out how to build their own little online community and learn about different ways to monetise their output.
That being said, content creators who boast a dedicated audience with substantial engagement and lots of organic traffic can use affiliate marketing to generate more income. And that’s precisely where your business and its affiliate program come into play. Today, more than 80% of brands worldwide use this marketing strategy to their advantage – why shouldn’t you join them?
Continue reading below to learn how to effectively plan your affiliate marketing strategy for content creators, find the right affiliates, track their success, and leverage your business to new heights.
Affiliate marketing is a type of online marketing in which various businesses collaborate with third-party influencers who promote their products or services in exchange for compensation. It’s widely considered to be one of the easiest and most cost-effective ways that enterprises of all shapes and sizes can use to increase their sales and grow their brands.
Crafting an affiliate program involves recruiting promising content creators from services like Trust My Paper who can promote your brand on their social media accounts or websites. To ensure that the affiliates understand you well and can find and reach you on their own, you can provide them with all the necessary information by creating a page containing details about your program. To illustrate the example, you can check out how Fintel allows everyone to read more about the PolicyMe affiliate program right on their website.
Once recruited, the creators will place your affiliate links within their content, and that’s what their commission will be based on. Usually, affiliate marketing relies on a performance-based marketing model. This means that in order to get paid, the affiliates need to deliver satisfying results first. In most cases, the affiliates are paid per sale, but some businesses also choose to pay based on clicks or leads.
Whether you’re selling physical products or offering digital services, the chances that affiliate marketing will work for you are relatively high. Still, there are a few things you should remember before you make up your mind and decide to start your own affiliate program.
For instance, if your goals are to have other people promote your brand and recommend your products or services to their audience, affiliate marketing is definitely for you. It can also be a wise choice if you’re willing and, most importantly, able to pay your affiliates a commission every time they make a sale (unless the terms of your agreement state otherwise).
On top of that, it’s generally best to invest in affiliate marketing when your products appeal to a broad audience, and you can actually find reliable and trustworthy content creators whose niche and audience match yours. That’s because you certainly would rather avoid confusion among the users who are likely to find it suspicious when a content creator who has never been interested in fitness suddenly starts to advertise your yoga pants. It’s vital that your affiliates make sense regarding what you want them to help you sell.
You also need to keep in mind that because the affiliates will promote your products or services on their websites, in their Instagram posts, or under their YouTube videos, they will reach plenty of people that they don’t know personally. Additionally, remember that affiliates do not equal influencers – affiliate marketing is centred around making income rather than building social media relationships and curating content.
To fully enjoy the benefits of your affiliate marketing strategy, it’s essential to nail every part of it. As you plan and form your approach, consider the following tips:
Choosing your affiliates is undeniably one of the first and most important steps you need to take when developing your affiliate marketing strategy and simultaneously aiming for success. However, not everyone out there is trustworthy, and if you want to see your business thrive and grow, you cannot approach this task with naivety. Remember that a good affiliate is a reliable person that takes their job seriously and can boast a great degree of authority in their niche.
There are also several other factors you should consider when choosing who to work with. For instance, it’s important to ensure that the values of the affiliate align with what your brand stands for. For example, if you’re all about sustainable solutions, you should look for people who follow this lifestyle and make conscious efforts to be eco-friendly. The affiliate should also have an audience who’s likely to be interested in your brand, and they should be able to show a track record of good results in their previous affiliate work.
Before you start reaching out or encouraging affiliates to work with you, it’s essential that you have some goals that you can work toward. For starters, you should try to determine what exactly you want to achieve through your program. Your further approach will vary depending on whether you’re after new leads and sales, you want to launch your brand into a new market, or you could benefit from reaching a new, broader audience.
If you decide that you want to generate new leads and sales the most, you’ll need to focus on finding affiliates who are good at driving plenty of traffic and encouraging their audience to visit your website. In this case, it might be a wise idea to pay more for leads than sales.
Conversely, brands that want to enter a new market should emphasise working with affiliates who are already established and well-known in that particular market. Last but not least, if you want to reach a wider audience and introduce your brand to more people, you should focus on developing a partnership with affiliates with a large following supported by lots of engagement.
Once you know how to set your goals and choose the right affiliates for your program, it’s time to work on the ways that will help attract new customers. In other words, you need to develop different marketing programs that your affiliates will use.
For instance, while providing them with affiliate links to your website is undoubtedly a great idea, this might not be the most eye-catching method. Links are fine, but links that come with deals, coupon marketing, and attractive promotions will work even better. That’s because anyone who hears that they will get 10% off your products through the affiliate link will be much more likely to actually click on it and check out what the whole offer is about.
You can’t forget about how important it is to keep track of your results. That’s because watching the stats will give you a great idea of what needs to be improved and what works as intended from the very beginning. For instance, you can track the number of sales that were made through affiliate links, the amount of generated leads, overall website traffic, or the commission earned by your affiliates.
If it turns out that the current affiliate program isn’t meeting the goals you set for it, you might need to rethink whether you should keep all your current affiliates or if the commissions you pay still make sense. While it’s obvious that even tools as effective as affiliate marketing need time to work, you still need to be able to see the measurable results.
As you can see, crafting your own affiliate marketing strategy is a task that requires a great deal of time and effort. Still, it can be an excellent way to expand your business and make more sales so it can truly thrive.
Various content creators will be eager to work with you and promote your brand through affiliate programs as long as you offer attractive commissions and stay honest in the communications. However, you still need to be extremely cautious when choosing who to work with. It’s also essential that you set clear goals for your program and don’t hide your expectations from the affiliates.
By following the advice above, you should be able to put together an effective affiliate marketing program that will allow you to work with content creators and help your business grow.
Gabriela Zajac is a linguist and SEO content writer with a passion for writing fresh and engaging content that can influence others. Apart from writing, she's constantly learning new skills and working on her self-development.