Let's start with the basics, what is mail marketing, and how is it different from others? Mail marketing is an innovation of the new age where advertisers send their prospects in the form of packages, offers, and mailers to customers physically. Mostly the United States Postal Service is used for the purpose, however other postal services are in the game too. In simple words, sellers send their flyers containing offers, and catalogues to loyal or potential customers by using mailing services. Think of it as a hard-form counterpart of digital email marketing.
The business field is characterised by ever-emerging innovations. Mail marketing is just a new strategy in the vast arsenal of the marketing departments. The real purpose here is to engage and attract customers to their product. Businesses have to reach out to their customers to advertise themselves. And this is the new creative way devised to access as many customers as possible. It offers the possibility to get to the customers in vast numbers.
Many may consider this way to be rather boring and which requires much effort. But the attractive returns offered by the way compels the businesses to adopt it nonetheless. A recent survey has shown that this is the second most popular way of marketing after social media campaigns. The ranking here is set in terms of customer response and return on investment. Direct mail marketing is also found to be generating significantly higher responses than email marketing campaigns. The reason is simple, most of us try to avoid getting into digital clutter in our email boxes. And physical prospects are still more attractive and seem legit than their digital counterparts.
Direct mail has proved to be an irreplaceable component of marketing strategies and isn’t going anywhere for some time at least because of the multitude of benefits it offers.