If you run social media campaigns for your brand, you will probably know the significance of Twitter as a marketing channel. It enables you to extend your reach to a broad audience and speak to them in real time.
Moreover, creating content around a trending topic or hashtag can propel your business effectively. But success on the platform requires strategic planning and consistent improvement to match the evolving trends.
The New Year is the ideal time to reconsider your current strategy and improve it for better results.
Here are a few actionable tips to reset your Twitter marketing plan this New Year.
Running a Twitter audit for your account is the best way to assess your current strategy. An audit enables you to understand what is working on your profile and where it is falling short.
You can go through your Twitter Analytics to analyse individual Tweet performance, hashtag performance, and individual Twitter audience. Knowing the best-performing Tweets enables you to identify the type of content your audience likes. You can fine-time your content strategy accordingly.
Besides enhancing your content strategy this New Year, consider reworking your voice if it does not align with your brand. Audiences expect businesses to stay true to their voice, so think beyond jumping on the latest trends at the cost of missing out on your brand voice.
You can imbibe a playful and casual tone, but remember to be authentic and consistent with your overall image.
Another surefire way to reset your Twitter promotions in 2023 is by seeking inspiration from other leading accounts in your niche.
You can leverage video content, but downloading it can be challenging because the platform does not support video downloads. However, you can use a third-party Twitter Video Downloader to download videos and re-share them on other marketing platforms. You need not stress about the complexity of the process because it requires only a few clicks.
You will probably know the power of hashtags because they can double the engagement for Tweets. Hashtags give your brand exposure to new audiences interested in your products.
Consider going the extra mile by integrating them into your content. You can even create campaign-specific ones to make the most of them.
Besides monitoring and implementing hashtags, follow the latest trends and influencers to maximise the impact of your Twitter campaigns.
Another valuable piece of advice to reset your Twitter strategy this New Year is to time your Tweets to your audience’s activity. Aligning the timing to the most active slots can boost audience engagement and get better results for your campaigns. Conversely, even the most compelling posts may fail to engage if you post them randomly.
You can even use a tool to schedule your Tweets ahead of time to maintain regularity with the ideal timelines.
The best Twitter marketing campaigns may require improvement at some point because you cannot take a set-and-forget approach to them. Follow these steps to fine-tune your strategy in 2023.