There are many benefits to running an eCommerce store compared to bricks and mortar shops. These include lower overheads, and being available to customers 24/7. However, one thing that eCommerce stores do not have is sales assistants to encourage customers to make a purchase. Although some other effective strategies can be used to achieve this goal. Read on to find out what they are.
Would you take the risk and buy a product from an eCommerce site that looks anything other than trustworthy? No? Well, neither will your customers, and that is why it's so important to be able to prove to them that your site is as secure and legitimate as possible.
One way to do this is to use a management and optimization service for your eCommerce store like the one at https://nestify.io/woocommerce-hosting/ which is designed for woo commerce stores on WordPress. The benefits of using this type of service include services that block malware and fraud attempts keeping your stores secure, making sure that your customers can feel safe when shopping with you.
Additionally, having your security badges front and center is a good idea. After all, at the mere sight of these customers will feel reassured to go ahead with their purchase. Of course, you must make sure that any security badges you do display need to reflect a genuine working relationship with the product or companies they depict, otherwise, you could find yourself in a whole heap of trouble).
While photos have been the stalwart of eCommerce for a long time, their moving cousin videos are swiftly taking over. Indeed, videos hold even more value when used alongside static good quality photos of your products.
This is because videos allow customers to see your product in use, which helps them to envision using it as well as get a sense of its quality and size. Additionally, videos are much more engaging than static images on their own, and the longer a customer stays on your site and interacts with your content, the more likely they are to make a purchase.
Lastly, videos are a great way of boosting eCommernce sales because they lend themselves to being shared easily online and on social media. A form of marketing, that in turn should help up the number of people that visit your site. Although, you will need to make sure you do everything you can to convert them once they get there.
The internet can be a very overwhelming place, with endless choices and comparisons for consumers to make. However, by showing customers what other people have chosen to spend their money on, you can make that decision process easier as well as banish any doubt that accompanies it.
Indeed, many eCommerce stores utilize listings of the best selling products on their homepage. Of course, where possible, these products should also be the ones on which your business earns the highest margins, something you can workout at https://www.omnicalculator.com/finance/margin as these will help you generate the most revenue.
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