What Is Outsourcing and How Can It Help You?

Last Updated: 

July 21, 2023

Outsourcing involves hiring another company or individual to handle particular business activities on your behalf. In the long term, it will usually save you both money and time, but before you start the process of paying someone to do the work, it is essential to make sure that it is something that will benefit your business.

Some things to take into consideration include:

  • Whether you enjoy doing the task that you are thinking about outsourcing
  • Whether you have time to do the job effectively yourself
  • Whether you have the skill set to do the task properly
  • Whether you need to be directly involved in the task
  • Whether the job can be automated

If the answer were ‘no’ to one or more of those questions, outsourcing would benefit your business. By delegating these tasks to someone else, who is more effective or more skilled at it, you can focus on the important job of growing your business and concentrating on your clients and customers. However, you shouldn’t outsource just for the sake of it, as it will be an expensive mistake if it is not necessary.

Key Takeaways on Outsourcing and How it Can Help You:

  1. Evaluating the Need for Outsourcing: Before deciding to outsource tasks, businesses should consider whether they enjoy doing the task, have the time and skills to perform it effectively, need to be directly involved in it, and if it could be automated. If the answer is 'no' to any of these, outsourcing could be beneficial. However, unnecessary outsourcing could prove costly.
  2. IT Services: As businesses become increasingly reliant on technology for various operations, ensuring the IT systems are functioning round the clock becomes crucial. Outsourcing IT services can help businesses maintain their IT infrastructure, easing the pressure on the internal team.
  3. Human Resources: Managing employees can be a daunting task, especially for businesses with a large workforce. Outsourcing HR services can help manage employee-related activities such as sorting out issues, approving leave requests, arranging cover for sick leaves, and managing recruitment or dismissals.
  4. Market Research: Market research is an essential activity for businesses, but it can be time-consuming and require specific skills to translate the data into actionable insights. Outsourcing this task can save time and ensure the data collected is effectively used for business growth.
  5. Social Media Management: Social media is a powerful tool for marketing and customer engagement, but managing it effectively can be challenging. Outsourcing social media management can help businesses maintain a strong online presence and interact efficiently with their audience.
  6. Conclusion: Outsourcing certain tasks to third-party agencies or freelancers can enable businesses to focus on their core competencies. However, the decision should be made judiciously, considering whether outsourcing is necessary and beneficial for the specific tasks.
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Some tasks that you might think about outsourcing to a third party include:

IT Services

IT is a big part of most businesses these days and is an essential part of keeping it running. We are becoming more reliant on computers, and when something goes wrong, it can completely shut us down. We keep track of stack, advertise, communicate with other members of our team, customers and suppliers, keep accounts and store important documents, amongst many other things. To ensure continuous functionality and up-to-date technology, many businesses opt for companies like Azumo nearshore software augmentation and managed services, relieving the pressure and allowing them to focus on their core operations while experts handle their IT needs round-the-clock. IT systems must be kept up to date and in operational 24 hours a day, seven days a week. Outsourcing it and having managed services can take a lot of pressure off you and your business.

Human Resources

If you employ other people, a human resources department or team is a necessity. It can be tricky, particularly if you have large staff numbers, to keep on top of everything, and so outsourcing HR to a third party company can be useful. They will be able to sort out any issues, authorise holiday requests, arrange cover for sickness and manage new starters or dismissals. You can also use explore IT support for HR.


Market research is an essential part of any successful business, but it can be extremely time-consuming, and converting research into meaningful data and statistics can be tricky if you don't know what you are doing. Hiring someone to do this for you can leave you free to use that data to grow your business. 

Social Media

Social media is now one of the key ways of marketing your business and keeping in touch with customers. Still, it can be challenging to get right, but there are plenty of people out there who can manage your social media channels remotely. 

As you can see, there are various tasks that you can delegate to a third party freelancer or agency, allowing you to concentrate on what matters for your business.

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