Some companies think that just by turning up at a trade show they’ll gain hundreds of new customers. In reality, it takes a lot more work than this in order to be successful at a trade show. Here are just a few common trade show blunders to avoid.
Failure to research the competition
There will be a lot of other companies at the trade show each competing for customers. Make sure to research into the other companies that will be attending – some of these companies could be similar to your own and therefore could be direct competition. Try to find what it is that separates you from these competitors and make this one of your main selling points.
Poor booth design
If your booth is poorly designed it may fail to catch the attention of passers-by. Don’t just opt for a basic gazebo – consider alternative signage for displaying your brand on such as teardrop banners and balloons. By using professional events branding companies you can ensure that you get good quality signage.
Lack of interaction
If you’re not interacting with passers-by, you can’t expect them to be interested by your stall. Take the opportunity to host a talk or a demo – this will grab people’s attention. You could even allow these people to test out your product for themselves. Whatever you do, don’t just sit on you phone.
Nothing physical to take away
Giving people something physical to take away could help to provide a reminder that could result in these people become future customers. Business cards and flyers are a popular option that can be given out to passers-by. Design Wizard's Business Card Size Guide is a detailed guide on business card sizes. It includes detailed sections on business card orientation, overall business card shape and how to tone down business card colors. Alternatively, you can simply keep a stack of these on a table that passers-by can pick up. It’s also possible to hand out branded goodie bags with branded items in such as pens or yo-yos. You could even hand out limited edition vouchers for people to take home.