Using Social Media To Promote Your Business: 6 Tips

Last Updated: 

May 27, 2024

If you own a business, you probably spend plenty of your time trying to promote it on social media, build brand awareness, improve customer relationships, and even make direct sales. This is understandable, considering the fact that more than 4.2 billion people are active on social platforms.

So, if you still haven’t developed a detailed social media strategy or you want to refresh your existing one, the following 6 will help you to effectively market your business in 2022.

Key Takeaways on Using Social Media to Promote Your Business:

  • Choose the Right Social Platforms: Determine the platforms where your target audience is most active. Align your choice with the nature of your business, e.g., a video production business might prioritize YouTube.
  • Grow Your Following: Increase your follower count to reach a broader audience. Tactics include sharing quality content, engaging with your audience, and using growth tools.
  • Mix Up Your Content Formats: Diversify your content by using different formats like images, videos, reels, stories, and live sessions. This keeps your profile fresh and can help increase content reach due to platform algorithms.
  • Work with Influencers: Collaborate with influencers, especially micro-influencers with highly-engaged followers. Their endorsement can significantly boost your brand's visibility on social platforms.
  • Address Issues Quickly: Respond promptly to customer feedback, questions, and concerns on social media. Quick and efficient resolutions can enhance customer advocacy and show that you value their input.
  • Run Discounts and Giveaways: Offer social media-exclusive discounts and promotions to incentivize follows and likes. Running giveaways can increase brand awareness and engagement. Ensure clear rules and use relevant hashtags for promotions.
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1. Choose the Right Social Platforms

Sharing content on the right social platforms is vital to your success but determining which ones to be active on isn’t an easy task. When deciding which social media channels to use, you should consider both your business and your audience.

It is important to create profiles on the networks your target customers use so that they can connect with you easily. However, you should also choose which platforms best fit your products or services. For instance, if you own a video production business, YouTube is definitely the top option.

2. Grow Your Following

Gaining followers to your social media accounts is crucial to reaching your prospective audience. Having lots of followers gives you an opportunity to interact with more people and gather feedback on your account and posts. The number of followers can not only influence the decision of people trying to decide whether to follow you, but also impact influencers and other brands who may be interested in collaborating with you.

But how to get more followers on Instagram, Twitter, Facebook, TikTok, and other social platforms? Some of the most effective tactics include sharing high-quality content, engaging with your audience, following relevant accounts, using a growth tool, etc.

3. Mix Up Your Content Formats

Be sure to switch up your content formats from time to time. For example, if you typically post images, try publishing a few fun videos. In addition, consider taking advantage of all the different formats within each social platform, such as reels, stories, and live video.

This will not only allow you to learn which type of content works best but also ensure that social media profiles don’t feel dull and predictable.

Of course, doing this on your own can get pretty time-consuming and may or may not offer the results you are looking for. Therefore, you should consider working with a growth marketing agency that can help you create a variety of content and boost your social media reach.

Another reason not to fall into a rut is the fact that mixing up different content formats can help increase your content’s reach. For instance, Facebook uses a “content type diversity” algorithm to make sure that a user’s feed has a good mix of different content types.

4. Work with Influencers

When it comes to influencer marketing, the size of the following isn’t always crucial for success. What matters most is that the influencer has an audience that is active and engaged. This means that your brand might have more success with a micro-influencer who has 5k highly-engaged followers over someone with 200k passive ones.

So, if you find a micro-influencer who shares the same audience as your brand and is willing to partner up with you, this marketing strategy can be an excellent way to promote your business on social platforms.

5. Address Issues Quickly

These days, consumers take to social media to ask questions, express concerns, and leave feedback. In fact, 64% of people said they would rather message than call a business.

Hopefully, this feedback will mostly be positive but in cases when a customer has something negative to say about your brand, you should make sure that their issues are addressed and resolved quickly and efficiently. This way, people who see the post will know you are accessible and genuinely interested in what your customers have to say, but also because answering a complaint can increase customer advocacy by up to 25%.

6. Run Discounts and Giveaways

Instead of offering discounts and promotions on your site or through the mail, you can create campaigns that only run on your social media accounts. This is a great way to incentivise potential customers to like or follow you, which means that your future promotions will reach an even bigger audience. Executing a promotion can be as easy as offering a social-only discount code in your posts.

Giveaways, on the other hand, are a great way to gather more buzz, grow brand awareness, and boost engagement rates. All you need to do is create a post that says “giveaway”, explain the rules in your caption, use some relevant hashtags, and publish.

Final Thoughts

With more than 4 billion users, social media is a goldmine of new clients and current customers who might become loyal to your brand and make repeat purchases. Develop a good social media strategy, and you will be able to connect with some of those people to expand your customer base and grow your business.

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