Top Digital Marketing Strategies to Grow Your Business

22 Sep 2020

Do you want to boost your business growth?

As a business owner, it’s important to ensure steady growth. Today’s marketing strategies allow you to reach a variety of demographics online. You can use narrow targeting to spread your message to the right people.

The list of potential online marketing approaches is long. Some of the methods work better for certain companies and individuals than others. For instance, visual-heavy social media platforms are great for designers, artists, and lifestyle businesses.

In this article, we are making an overview of the top digital marketing strategies to grow your business. You’ll learn how to harness the power of search engines, social media, and website optimisation for your business goals.

#1: Content Marketing

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Content is king – a mantra among internet marketing professionals who have harnessed the power of content marketing. This practice involves the creation of original content that is useful for your site visitors.

The content involved in these marketing efforts may cover many types of online creations: blog posts, infographics, videos, and e-books. When you post genuinely useful content, your visitors are going to feel that your business is authoritative in the field.

Sometimes people confuse content marketing with traditional marketing materials. These blog posts and videos should aim to inform, explain, and inspire. Just listing the benefits of your services or products is regular advertising.

The key is getting people interested in what else you can offer besides answering their questions and explaining the important concepts in your industry. Trustworthy and helpful content fosters long-term relationships with your followers and visitors.

#2: Search Engine Optimization (SEO)

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SEO is an umbrella term for many activities that have a single goal of getting better ranking on search engine results. The results are tied to particular phrases and keywords relevant to your business and industry.

Since more and more people use mainly Google to find information, it’s crucial to rank high on the first results page. In fact, most people won’t even open the second or third results pages.

The two main pillars of optimization are on-page SEO and off-page SEO. The first one covers correct page titles and headings, speed improvements, and relevant content. Off-page SEO mainly aims to earn backlinks from reputable sites to boost your ranking through Google’s algorithms.

SEO is connected to content marketing. When you have useful content on your site, you increase the likelihood of getting a better position on the search result page ranking on Google and other search engines.

#3: Email Marketing

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Email may be one of the oldest components in today’s online sphere, but it’s nonetheless important. When you are conducting email marketing campaigns, the essential tool you have is a list of contacts.

The quality of your contact list predicts the success of your efforts. This is the reason why buying a list of email addresses yields poor results. You want to have the email addresses of people genuinely interested in your business.

The best email marketing campaigns include more than just sales content. Similar to content marketing, you should provide genuine value to your subscribers. Every now and then, you can throw in an enticing offer with a clear call-to-action (CTA).

One of the top ways to collect email addresses is by asking for a subscription in exchange for providing an e-book, how-to video, or some other digital resource. That way you can be sure your subscribers are interested in your industry in the first place.

#4: Website Investments

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Investing in your website is crucial in the context of digital marketing. As brick-and-mortar businesses use their commercial properties for marketing purposes, you should aim to maximize the potential of your digital space too.

Make your site fast. Quick loading speeds help with user retention. If you are selling something on your website, having a fast website will help you sell more products. Slow sites get penalized by Google and people may lack the patience that effectively leads to abandoned shopping carts.

Use the power of content marketing on your website. Provide posts and pages that are filled with useful information. Design for conversions. Have clear CTAs on your site and drive more people towards the final step of your sales funnel. There are many potentially high-yield upgrades that will supercharge your web presence.

If you want to learn more about getting the most out of your sites, look into conversion rate optimisation (CRO).

#5: Social Media

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Social media marketing should not be overlooked. It’s a digital marketing field that is constantly changing. But some of the key principles won’t change even if the top social media platforms rise and fall.

Engagement with your target group is the basis of a successful social media campaign. But you should look farther than relying on vanity metrics like reactions and comments. Most campaigns aim to directly boost your revenue. Surface level engagement may not lead to profits.

Most social media platforms allow you to utilize free and paid marketing strategies. Let’s take Facebook as a practical example. You can use their paid Facebook Ads section or free Facebook Groups.

Social media has a lot of unwritten rules. For example, you can use Facebook Groups for marketing, but you need to be smart about it. In most groups, blatant advertising results in a ban. But slowly developing relationships in groups for business purposes isn’t discouraged.

In a Nutshell: Digital Marketing Strategies for Business Growth

Business growth rests on solid marketing strategies. Nowadays the question isn’t whether to go digital. Instead, it’s how exactly to advertise your business online as there are numerous opportunities available.

These are the top digital marketing strategies that you should try:

  • Email marketing
  • Content marketing
  • Social Media marketing
  • Search Engine Optimization (SEO)
  • Market-focused website optimization and design

Many of the marketing strategies at your disposal are connected. Content marketing blog posts can be shared on social media to boost engagement and refer back to your site. The same content may start appearing on search engines, effectively boosting your SEO efforts.

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