October 1, 2025
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SEO coaching has become one of the most effective ways to master search strategy without relying solely on trial and error.
The best SEO coaches bring years of experience, hands-on knowledge, and practical insights that go beyond tutorials or surface-level advice. They guide individuals, teams, and businesses through real challenges.
Moreover, they cover everything from keyword strategy and technical optimisation to analytics, content frameworks, and AI integration.
Below, we’ve selected top SEO coaches who stand out for their proven results, teaching style, and influence within the industry. Each one offers a different perspective, giving you options whether you’re building an agency, managing in-house SEO, or growing your own website.
Ashot Nanayan is the CEO and founder of one of the fastest-growing SEO agencies, Digital World Institute. He is a digital marketing strategist and SEO coach recognised for his practical, results-focused approach to teaching.
His extensive experience in SaaS, construction, and service-based industries assists professionals in understanding how to structure SEO strategies to drive business growth.
In addition to personal coaching, Ashot leads the SEO education programs at Digital World Institute, where he trains marketers and founders through live, hands-on sessions.
The program’s focus on real projects and measurable outcomes reflects his teaching philosophy, built on clarity, structure, and long-term impact.
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In the long run, Ashot Nanayan stands out in 2026 as a coach who brings both expertise and structure. Naturally, he helps marketers and founders turn SEO into a predictable, sustainable growth channel.
Related Article: Business Coaching for Small Business Owners
Brian Dean, founder of Backlinko, is one of the most respected educators in SEO. His research-based approach and clear communication style have made him a go-to coach for marketers who want actionable, well-structured SEO guidance.
He focuses on high-impact areas such as link building, keyword strategy, and content optimisation. Every lesson is rooted in tested methods that emphasise quality, user intent, and measurable results.
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In summary, Brian Dean remains a standout coach for marketers seeking tested SEO systems that consistently produce long-term growth.
Aleyda Solis is an international SEO consultant and one of the most respected educators in the industry. Her coaching combines technical expertise with a strong focus on strategy, helping marketers and business owners understand how to optimise websites for both users and search engines.
She brings extensive experience from working with global brands, offering guidance on international SEO, site architecture, and content localization. Aleyda’s sessions are highly practical, emphasizing clarity, process, and measurable impact.
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Overall, Aleyda Solis continues to be one of the most reliable choices for professionals who want to elevate their technical and strategic SEO skills in 2026.
Marie Haynes is widely recognised for her deep expertise in Google algorithm updates, E-E-A-T optimisation, and penalty recovery. Her SEO coaching focuses on understanding how Google evaluates website quality and trustworthiness, making her one of the top authorities in this specialised area.
She offers detailed insights into site audits, content evaluation, and recovery strategies that help businesses rebuild visibility after traffic drops or algorithm shifts.
Also, Marie’s approach is highly analytical, blending technical SEO knowledge with ethical, data-informed recommendations.
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So, Marie Haynes remains one of the most trusted SEO coaches for brands and consultants who want to master search quality, algorithm resilience, and long-term credibility.
Matt Diggity is known for his results-focused SEO coaching built on data, testing, and proven frameworks. As the founder of multiple SEO ventures, including The Affiliate Lab and Diggity Marketing, he teaches advanced SEO techniques backed by real-world performance metrics.
His approach combines technical SEO, affiliate marketing strategy, and conversion optimisation, helping learners understand how ranking improvements translate into tangible business results.
Similarly, Matt’s coaching often emphasises testing hypotheses, analysing outcomes, and applying repeatable systems that scale.
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Ultimately, Matt Diggity remains one of the most practical SEO coaches for professionals who want to learn tested, replicable methods that deliver consistent returns.
Nathan Gotch is an SEO coach and founder of Gotch SEO Academy, a well-known program designed for marketers, entrepreneurs, and in-house teams seeking a structured approach to search optimisation.
His training combines step-by-step guidance with real-world examples that simplify SEO implementation.
Nathan focuses on helping learners build repeatable systems for keyword research, on-page optimisation, and link acquisition. His teaching style is practical and methodical, appealing to professionals who prefer a clear roadmap rather than abstract theory.
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Finally, Nathan Gotch is a strong choice for marketers who value structure, accountability, and clarity in mastering every stage of SEO.
Jason Pittock is an experienced SEO strategist and coach known for his practical, data-informed approach to digital growth. Through his coaching and agency work, he helps businesses develop scalable SEO systems that align with both traffic goals and conversion performance.
He focuses on bridging the gap between SEO strategy and execution, emphasising keyword mapping, technical optimisation, and content frameworks that drive measurable impact. Jason’s approach combines simplicity and structure, making it effective for both agency owners and in-house marketing teams.
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Jason Pittock stands out for his ability to turn SEO education into practical, revenue-oriented strategies that help marketers and businesses scale confidently in 2026.
Barry Schwartz is one of the most recognised figures in SEO, best known for his deep understanding of Google’s search ecosystem and his role as the founder of Search Engine Roundtable. As a coach, he brings unparalleled insight into algorithm updates, ranking signals, and industry shifts.
He helps SEO professionals interpret search trends accurately, adjust strategies in real time, and maintain compliance with Google’s evolving standards. Barry’s teaching combines technical accuracy with clear explanations, making him an excellent mentor for marketers who want to stay informed and proactive.
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In a word, Barry Schwartz remains a valuable mentor for SEO specialists who want to refine their expertise through a deeper understanding of how Google’s ecosystem truly operates.
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Rand Fishkin, co-founder of Moz and SparkToro, is one of the most influential figures in modern SEO. His coaching style focuses on strategic thinking, audience research, and data-driven marketing that extends beyond keyword rankings.
He teaches marketers how to understand search intent, analyse the competitive market, and build sustainable visibility through authentic content and smart positioning.
Rand’s sessions often explore how SEO connects with brand storytelling and customer psychology, helping learners move from tactical execution to strategic leadership.
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In short, Rand Fishkin remains a trusted voice for professionals who want to understand SEO as part of a broader marketing and brand-building ecosystem.
Cyrus Shepard is a respected SEO strategist and educator known for his clarity and technical precision. As the founder of Zyppy SEO, he offers coaching that blends practical implementation with strategic thinking, guiding professionals to refine site performance and content structure with measurable results.
His sessions focus on actionable on-page SEO, internal linking, and site architecture improvements that directly impact rankings. Cyrus is also known for testing and analysing SEO experiments, turning complex insights into simple, repeatable processes.
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So, Cyrus Shepard remains one of the most dependable coaches for marketers who want a technical, data-informed approach to improving site performance and long-term visibility.
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Jono Alderson is a technical SEO specialist and digital strategist known for his expertise in site performance, structured data, and analytics integration. His coaching combines a deep understanding of search technology with practical instruction on how to optimise sites for both speed and scalability.
He focuses on the technical foundations that influence visibility, including schema markup, indexing control, and user experience signals. Jono’s approach helps businesses strengthen their SEO infrastructure while maintaining clean, efficient, and measurable digital ecosystems.
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In the end, Jono Alderson is an ideal coach for businesses and professionals who want to master the technical side of SEO and build websites that perform flawlessly under search scrutiny.
Steve Wiideman is a seasoned SEO coach and consultant known for his strong focus on local, multi-location, and franchise SEO. His teaching style combines technical precision with actionable frameworks that help businesses improve search visibility across multiple markets.
He offers personalised coaching sessions covering auditing, keyword strategy, and user experience optimisation. Steve’s approach highlights process-driven SEO management, giving marketers and business owners the tools to track and scale their performance effectively.
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Steve Wiideman is a reliable choice for professionals who want a clear, results-focused SEO roadmap designed to improve visibility at both the local and national levels.
Related article: The Coaching Industry Report
Dixon Jones is a respected SEO veteran known for his expertise in link intelligence, semantic SEO, and search data analysis. As the CEO of InLinks, he has played a key role in helping marketers understand how entities and context shape search visibility.
He focuses on teaching how to use structured data, topic clustering, and internal linking to build authority. His coaching style blends strategic insight with practical examples, making complex SEO concepts clear and actionable.
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Because of his depth in data interpretation and semantic strategy, Dixon Jones is ideal for professionals ready to advance beyond basic SEO practices and master the technical side of modern search.
Craig Campbell is a well-known SEO trainer and consultant with over two decades of experience in search marketing. Based in the UK, he’s recognised for his straightforward approach and ability to explain complex SEO techniques in a clear, results-oriented way.
He focuses on link-building strategies, affiliate SEO, and digital entrepreneurship. Craig’s coaching often blends practical lessons with real-life case studies, making his sessions valuable for learners who want to see SEO in action.
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For those seeking a candid, hands-on coach with real-world insight and proven results, Craig Campbell offers an engaging and highly practical SEO learning experience.
Each SEO coach featured here has been evaluated based on experience, teaching quality, client feedback, and real-world results. We reviewed multiple factors, including years in the industry, areas of specialisation, coaching accessibility, and reputation within the SEO community.
Our selection prioritises coaches who combine practical knowledge with clarity, structure, and proven success across different business types.
Consequently, the goal was to highlight experts who not only teach SEO but also demonstrate its measurable impact through their own work and case studies.
Our list reflects a mix of established industry leaders and emerging educators, giving you options to choose the right mentor based on your learning goals, budget, and preferred coaching style.
SEO coaching is no longer about theory but about applying tested strategies that produce measurable outcomes. The best coaches help professionals cut through noise, focus on what drives growth, and adapt to constant changes in search algorithms.
Each coach in this list offers something unique. Some excel in technical SEO and data interpretation, while others focus on content, strategy, or link-building. The right choice depends on your goals, experience level, and the type of support you value most.
At the end of the day, we believe, our insights gained from the right mentor can shape not just rankings but the long-term success of an entire digital strategy.
You should look for a coach with proven, real-world results and deep experience in the area you need help with, whether it's technical SEO, content strategy, or local search. Also, consider their teaching style and whether it matches how you learn best. A good coach provides clear, structured guidance that translates into measurable growth for your business.
It depends entirely on your goals. If you have a specific challenge, like recovering from a Google penalty or expanding internationally, a specialist like Marie Haynes or Aleyda Solis is an excellent choice. For broader guidance, a coach with a more generalist approach might be more suitable. The key is to match their expertise to your immediate business objectives.
An SEO coach offers personalised guidance tailored to your specific challenges and business goals. Unlike a self-paced course, a coach provides direct feedback, accountability, and strategic insights based on their hands-on experience. This direct mentorship helps you apply concepts effectively and avoid common mistakes.
The list includes coaches for various skill levels. Some, like Craig Campbell, are accessible to beginners, while others, such as Dixon Jones or Jono Alderson, are better suited for intermediate to advanced professionals with existing knowledge. It's important to review each coach's focus to find one that aligns with your current experience level.
A coach with diverse industry experience, like Ashot Nanayan, can apply fundamental SEO principles to unique business models, from SaaS to local services. This adaptability ensures the strategies you learn are relevant and effective for your specific market, not just a generic template. The team at Robin Waite values this practical application when evaluating top professionals.
